Naf Naf news and archive

Naf Naf's revival strategy: revised pricing and shop-in-shop format

Saint-Malo, France - The Beaumanoir group announced on Wednesday the integration of the Naf Naf brand into La Halle stores. This reorganisation follows the acquisition of the Naf Naf and Jennyfer brands, finalised in summer 2025. Through this move, the group is accelerating its multi-brand strategy in the lifestyle market and aims to target a...

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French brand Naf Naf bought by textile supplier

French brand Naf Naf has been bought by one of its suppliers, Turkish fabric manufacturer SY International, after the struggling brand was placed into receivership in May. Naf Naf will be taken over by the company’s French subsidiary, SY Corporate France. It is understood that the acquisition will save 75 percent of the jobs in the company’s...