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Entertainment first: Intimissimi becomes the new star brand of Emily in Paris

In 2024, the fourth season of Netflix's hit series Emily in Paris revolutionised product placement strategy by fully integrating brands into its storyline. In 2025, the brand Intimissimi (Oniverse group) has secured a prime role in the fifth season, which was unveiled this Thursday, December 18. Storyline In the third episode of the new season,...

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Fashion |INTERVIEW

Halston artistic director on how the Netflix series revived the brand

After the Halston brand has passed through the hands of several investors since the death of its founder - including those of film producer and sex offender Harvey Weinstein - it is now experiencing a revival. This big name in American fashion, which was born in 1966 as a ready-to-wear label, is now finding its audience in a new generation...

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