Nike news and archive

US government agency accuses Nike of anti-White discrimination

New York - A US government agency on Wednesday asked the courts to enforce a subpoena against Nike, accusing the sportswear giant of discriminatory practices against White people. Nike “has failed to provide all the requested information,” wrote the Equal Employment Opportunity Commission (EEOC) in a document asking a Missouri court to enforce a...

Fashion |In Pictures

In Pictures: Official team uniforms for the Milano Cortina 2026 Winter Olympics

The 2026 Winter Olympics in Milano Cortina are approaching, and fashion houses are presenting the first official team uniforms. Traditionally, these collections serve as a strategic branding moment for brands, combining national identity, heritage and performance. The games begin February 6. Team Canada dressed in Lululemon Team Canada x...

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Fashion |Interview

The sneaker year 2025: Between retro hype, skate influences and new visions

Sneakers remain relevant in 2025, particularly within the streetwear scene, even as classic shoe models gain popularity among younger consumers. We reviewed the year with Berlin-based sneaker expert Amadeus Thüner and discussed the top releases, highlights and wishlists for 2026. Which sneaker releases impressed you most this year? The “Sneaker...

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Business

Nike signs future deals with recycling partners Loop and Syre

Sportswear giant Nike has announced two multi-year partnerships with circular fabric suppliers Loop Industries and Syre, marking a further step in its commitment to circular materials. The announcements were made in separate press releases from the suppliers. The agreement with Montreal-based Loop Industries is an offtake agreement. Nike has...

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People

Prada, Jil Sander, Jack Wolfskin… An overview of new management in the fashion industry

Even during the seemingly quiet summer period, the fashion industry continues its reshuffle. From Lancel and Nike to Geox and Marni, FashionUnited has compiled the most important personnel decisions of recent months. Jil Sander: Ubaldo Minelli appointed CEO Ubaldo Minelli, chief executive officer of the Italian fashion group OTB Group, is now...

Fashion

Nike and Lego partner on basketball-themed playsets and apparel

The Lego Group and the US sportswear company Nike are taking the next step in their long-standing partnership with playsets, apparel and footwear for children. The Danish toy manufacturer and Nike are launching two Lego sets. This was announced by the cooperation partners on Monday. Each set allows you to build a basketball player figure with...

People

Nike's Jordan Brand names Santiago Arredondo EMEA vice president

Nike-owned Jordan brand has appointed Santiago Arredondo as the new vice president and general manager for Europe, the Middle East and Africa (EMEA). Arredondo announced his new role on Monday on the career network, LinkedIn. "I’m happy to share that I’m starting a new position as VP/GM Jordan EMEA at Nike!," he said. He has been active at Nike...

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Business

Nike shares up, Adidas and Puma rise too

The US stock market reacted positively to Nike, which also gave the shares of the two German competitors Adidas and Puma a boost on Friday. Nike’s shares rose by almost 10 percent in pre-market trading in the US. In regular trading, this would mean the highest level in more than three months. Adidas’ shares rose by 3.8 percent to 199.40 euros,...

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Business

Nike announces leadership promotions

Nike has announced that effective as of March 13, Amy Montagne, currently VP/GM, APLA will transition to lead the women’s business as VP/GM women’s and Cathy Sparks, currently VP, Nike Direct, EMEA, will transition to lead the APLA geography as VP/GM, APLA. The company announced that Whitney Malkiel, currently VP/GM Women’s, has decided to leave...

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Business

Nike joins fashion's fight to halt 'unauthorised' NFTs

As digital objects in the form of NFTs have exploded in popularity and value over the past year, so too have the legal headaches and complications. Nike became the latest company to file a lawsuit over the issue on Thursday -- suing shopping platform StockX for creating and marketing NFTs with its logo and branding. It follows a lawsuit last...

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Video

Video: Nike x Patta: The Wave Ch. 4

In this video, Nike and Patta have presented a collaborative film by Mahaneela, with the creative direction by Steve McQueen. Watch the video below. Video: Nike via YouTube Photo credit: Image: Nike via YouTube

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Video

Video: Nike presents Nikeland on Roblox

In this video, Nike has presented Nikeland virtual experience on Roblox. Watch the video below. Click here to read more about the experience. Video: Nike via YouTube Photo credit: Image: Nike x Roblox