Nike news and archive

Milan: Nike unveils “Air Lab” for design innovation

Nike and the Dropcity architecture centre are launching the “Air Lab” in Milan, a new innovation and experimentation hub for the creative scene. As part of Milan Design Week, the sportswear giant is currently offering a first look at the project. Nike announced on Sunday that it will be open to the public from autumn as a permanent part of...

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Shares in focus: Adidas and Puma defy Nike's influence amid supportive market environment

On Wednesday, shares in Adidas and Puma defied the disappointing outlook from US competitor Nike. While Nike's stock slumped by 10.5 percent to 47.25 dollars in pre-market US trading, the shares of the two German sportswear manufacturers recovered in a very strong overall market. In the Dax, however, Adidas shares rose by a below-average 0.6...

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Nike awarded 11 million dollars in counterfeiting and trade dress infringement lawsuit

A legal victory for Nike, Inc. A federal jury has awarded a total of 11 million dollars in damages to protect the trade dress of the Dunk model and against the global sale of counterfeit Nike products promoted through social media and influencer networks. Accusations concern counterfeiting and infringement of multiple iconic Nike trademarks An...

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US government agency accuses Nike of anti-White discrimination

New York - A US government agency on Wednesday asked the courts to enforce a subpoena against Nike, accusing the sportswear giant of discriminatory practices against White people. Nike “has failed to provide all the requested information,” wrote the Equal Employment Opportunity Commission (EEOC) in a document asking a Missouri court to enforce a...

Fashion |In Pictures

In Pictures: Official team uniforms for the Milano Cortina 2026 Winter Olympics

The 2026 Winter Olympics in Milano Cortina are approaching, and fashion houses are presenting the first official team uniforms. Traditionally, these collections serve as a strategic branding moment for brands, combining national identity, heritage and performance. The games begin February 6. Team Canada dressed in Lululemon Team Canada x...

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Fashion |Interview

The sneaker year 2025: Between retro hype, skate influences and new visions

Sneakers remain relevant in 2025, particularly within the streetwear scene, even as classic shoe models gain popularity among younger consumers. We reviewed the year with Berlin-based sneaker expert Amadeus Thüner and discussed the top releases, highlights and wishlists for 2026. Which sneaker releases impressed you most this year? The “Sneaker...

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Nike signs future deals with recycling partners Loop and Syre

Sportswear giant Nike has announced two multi-year partnerships with circular fabric suppliers Loop Industries and Syre, marking a further step in its commitment to circular materials. The announcements were made in separate press releases from the suppliers. The agreement with Montreal-based Loop Industries is an offtake agreement. Nike has...

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Prada, Jil Sander, Jack Wolfskin… An overview of new management in the fashion industry

Even during the seemingly quiet summer period, the fashion industry continues its reshuffle. From Lancel and Nike to Geox and Marni, FashionUnited has compiled the most important personnel decisions of recent months. Jil Sander: Ubaldo Minelli appointed CEO Ubaldo Minelli, chief executive officer of the Italian fashion group OTB Group, is now...

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Nike and Lego partner on basketball-themed playsets and apparel

The Lego Group and the US sportswear company Nike are taking the next step in their long-standing partnership with playsets, apparel and footwear for children. The Danish toy manufacturer and Nike are launching two Lego sets. This was announced by the cooperation partners on Monday. Each set allows you to build a basketball player figure with...

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Nike's Jordan Brand names Santiago Arredondo EMEA vice president

Nike-owned Jordan brand has appointed Santiago Arredondo as the new vice president and general manager for Europe, the Middle East and Africa (EMEA). Arredondo announced his new role on Monday on the career network, LinkedIn. "I’m happy to share that I’m starting a new position as VP/GM Jordan EMEA at Nike!," he said. He has been active at Nike...

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Nike shares up, Adidas and Puma rise too

The US stock market reacted positively to Nike, which also gave the shares of the two German competitors Adidas and Puma a boost on Friday. Nike’s shares rose by almost 10 percent in pre-market trading in the US. In regular trading, this would mean the highest level in more than three months. Adidas’ shares rose by 3.8 percent to 199.40 euros,...

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Nike announces leadership promotions

Nike has announced that effective as of March 13, Amy Montagne, currently VP/GM, APLA will transition to lead the women’s business as VP/GM women’s and Cathy Sparks, currently VP, Nike Direct, EMEA, will transition to lead the APLA geography as VP/GM, APLA. The company announced that Whitney Malkiel, currently VP/GM Women’s, has decided to leave...