Olympics news and archive

In Pictures: Official team uniforms for the Milano Cortina 2026 Winter Olympics

The 2026 Winter Olympics in Milano Cortina are approaching, and fashion houses are presenting the first official team uniforms. Traditionally, these collections serve as a strategic branding moment for brands, combining national identity, heritage and performance. The games begin February 6. Team Canada dressed in Lululemon Team Canada x...

Fashion

Kim Kardashian's Skims to become U.S. Olympic undergarment partner

Kim Kardashian’s shapewear line Skims is now the official undergarment partner for the U.S. Olympics. Kardashian revealed in an Instagram post on Monday that she was invited by Team USA to design official undergarments for them at the Olympics. Pieces will include not only undergarments, but pajamas and loungewear as well. For those looking to...

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Business

Alibaba announces digital partnership with the International Olympic Committee

The International Olympic Committee (IOC) and Alibaba founder Jack Ma announced on Thursday a partnership in which the organisers of the Olympic Games will rely on the Chinese e-commerce titan for a digital upgrade. The partnership was announced at the World Economic Forum in Davos, Switzerland, by Ma and IOC President Thomas Bach, who said the...

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Business

Who’s Faster, Higher, Stronger, Nike or Adidas? Preparing to Take Gold at Rio 2016

The pressure is on. There’s less than 24 hours to go until the biggest sporting event of the year and the trend towards healthy lifestyles and fitness obsessions continues to rise, making the Rio Olympic Games 2016 potentially one of the most lucrative sporting events to date. High-profile sponsorship deals and savvy marketing campaigns are...

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Fashion

In Picture: Olympic Games 2016 sportswear

The fashion and sporting goods companies which are sponsoring a uniform for an Olympic Team this summer certainly have the Midas touch: the media attention around the event is huge. In the run up to the Summer Olympics kicking off on August 5 in Rio de Janeiro, the competing teams Olympic uniforms have been revealed. Watch the designs which have...