Onitsuka Tiger news and archive

Onitsuka tiger’s winning strategy involves a boutique on the Champs-Élysées

The inauguration of the Onitsuka Tiger boutique, July 3, at 25 avenue des Champs-Élysées (Paris 8e), signals the strong performance of this fashion brand, owned by Asics Corporation (Asics). Asics, a Japanese group specialising in sporting goods and operating its own eponymous label, recently announced record sales for the first quarter of 2025,...

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Video

Video: Onitsuka Tiger SS22 collection

In this video, fashion brand Onitsuka Tiger has presented its SS22 collection at Milano Fashion Week (MFW). Watch the video below. Video: Onitsuka Tiger via YouTube Photo credit: Jessica 제시카, Facebook

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Fashion

Onitsuka Tiger launches collaboration with DoiTung

Japanese fashion brand Onitsuka Tiger has partnered with DoiTung, a sustainable project originating in Thailand to launch a collaborative collection of sustainable footwear. The partnership represents both Onitsuka Tiger’s and the DoiTung Development Project’s commitment towards the growing global sustainability movement, explain both companies...

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Video

Video: Onitsuka Tiger at MFW

In this video, Japanese fashion brand Onitsuka Tiger has presented its FW21 collection at Milan Fashion Week (MFW). Watch the video below. Do you want to see more FW21 clothing collections? Click here to view the FashionUnited Marketplace. Video: IMAXtree.tv via YouTube Photo credit: Milano Fashion Week

Fashion

Onitsuka Tiger names Willow Smith as brand ambassador

Japanese fashion brand Onitsuka Tiger, part of Asics Corporation, has named Willow Smith as its brand ambassador for its autumn/winter 2020 campaign. Smith, who shot the campaign before the Covid-19 pandemic, highlights a collection that marks a new era for the fashion brand, which combines a fusion among pop art, fashion and sportswear with...