Organic Cotton news and archive

Nuhü division unveils unique plastic-free Manhattan pop-up store

A novel pop-up retail concept has arrived in New York’s Soho care of sustainable luxury loungewear brand nuhü division. The brand worked with two Spanish innovators, eco-design firm Cartonlab, and award-winning design agency Studio Animal, to create a store using zero plastics, its walls and mannequins constructed from 100 percent recycled...

Fashion Featured

From farm to closet: How some brands are embracing regenerative production

When luxury companies began buying factories to keep artisan skills alive, it was a passive move into sustainability. It was also a way to stifle competition, where brands have priority ownership over their supply chains. Safeguarding craftsmanship From a craftsmanship point of view, hand-made products hold their own unique value, and remain...

BusinessFeatured

Soorty launches organic cotton initiative

Pakistan’s largest vertically integrated denim company, Soorty has launched an organic cotton initiative in partnership with WWF Pakistan and the Department of Agriculture Extension, Balochistan, along with support and input from the Laudes Foundation. The Soorty Organic Cotton Initiative (SOCI) aims to create an “organic cotton revolution”...

Fashion

Superdry brings forward organic cotton targets by five years

Superdry has brought forward its organic cotton targets by five years. That means the British fashion retailer now aims for all of its pure cotton garments to be produced entirely from organic cotton by 2025. By that point, 65 percent of all garments that contain any amount of cotton will be derived from organic cotton sources. The target is...

Fashion

Farah introduces 100 percent organic cotton into core lines

Menswear brand Farah is going organic from spring/summer 2021 by producing all of its core lines in 100 percent organic cotton. The move is part of the menswear company’s commitment to creating a more sustainable and ethical future in fashion. Farah brand director, Mark McCann, explained in a statement: “Like many fashion brands Farah has had to...

Retail

11 sustainability efforts announced in July 2019

Sustainability has become not just a buzzword but brands, retailers and innovative companies are also following through, pledging to become more sustainable and to eliminate plastic in the future, for example. The use of organic cotton is also on the rise. Brands are also realising that they cannot do it alone and are joining initiatives and...

Business

C&A Foundation supports organic cotton cultivation in Pakistan

When the world’s fifth largest producer of cotton and the third largest exporter of raw cotton revives its organic cotton production, then this is reason to cheer as organic cotton uses about 70 percent less water than conventional cotton - not to mention less energy and fewer pesticides and insecticides. At the beginning of the month, Pakistan...

Business

H&M is the biggest user of sustainable cotton

The H&M Group has taken first place as the world’s largest user of sustainable cotton and man-made cellulosic materials, according to the 2018 Textile Exchange’s Preferred Fiber Materials Market Report. According to a statement published on H&M’s website, 59 percent of all cotton used by the Swedish fast fashion giant last year was organic,...

Fashion |IN-DEPTH Featured

13 brands sign sustainable cotton pledge - but is organic cotton really better?

London - Sustainability has been hailed as the new norm in the fashion industry as more and more brands pledge to source more sustainable raw materials. Thirteen fashion and textile brands, including the likes of Marks & Spencer, Asos and H&M recently signed the Prince of Wales International Sustainability Unit, and vowed to source 100 percent...

Fashion Featured

(Re)defining sustainability: Rethinking the industry ‘workhorse’ resources

Once seen as a niche part of the fashion industry, being eco-conscious has rapidly become one of the hottest 'topics' of our time. From luxury fashion houses to fast-fashion retailers, and everything in between - more and more fashion companies are responding to mounting consumer interest and 'going green.' However, in spite of all the efforts...