outdoor apparel news and archive

Wrangler expands outdoor apparel by launching a new line

Wrangler has introduced a new line, called ATG by Wrangler, as an expansion of its existing outdoor apparel category. ATG by Wrangler is a line of performance outdoor apparel, or All Terrain Gear. The collection features every-day styles designed with materials that keep wearers dry and comfortable in all conditions. These materials include...

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The North Face unveils new basecamp-themed retail concept in Soho

Outdoor apparel brand The North Face has unveiled its new global retail strategy, marked by the opening of a new exploration-themed store in the historic Soho neighbourhood of Manhattan. The new 8,000-square-foot store, which opened on Friday 9 August at 584 Broadway New York, has been designed as a “basecamp for exploration”, in a bid to better...

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VF Corp names new vice president of Icebreaker EMEA

VF Corporation has announced the appointment of Jan Van Mossevelde as vice president and general manager of Icebreaker EMEA, effective from autumn this year. Van Mossevelde joined VF Corporation in 2015 as general manager of global brand management and demand creation within the company’s Corporate Strategy organisation. Since 2017, he has held...