FashionUnited is an independent platform which aims to inform and share information with the international fashion industry including fashion professionals, media and dedicated fashion industry followers.

Frequency

FashionUnited publishes daily fashion news on its international websites.

Subjects

FashionUnited creates independent fashion journalism. The editorial team exercises freedom of subject choice. The team is free to select its own subjects, as well as the way in which information is researched, collated and translated. The subject choice is always – either directly or indirectly – related to the fashion industry. The fashion industry includes all companies which mainly trade in clothing, footwear and accessories, as well as institutions which educate individuals to establish a career within the industry.

Responsibility

The editorial team works in accordance with the general valid journalism standards: professional integrity is always maintained by verifying factual truth and by providing balanced arguments and views. The editorial team always endeavour to prevent any unnecessary damage to individuals or companies.

Journalistic independence

Published text remains the property of FashionUnited. Invitations for press conferences or trips are accepted without guarantee of publication and content. Interviewees will be given the opportunity to check for inaccuracies before publication but interviewees/third parties will not be able to influence any published article’s angle, structure or tone.

Read our complete Code of Ethics here.

Patrik Frisk news and archive

Patrik Frisk to replace Kevin Plank as the new Under Armour CEO