Perfume news and archive

An analysis of Kering Beauté's refocusing strategy and sale to L’Oréal

Far from a hasty analysis, the sale of Kering's beauty division to L’Oréal for approximately four billion euros is more than a simple divestment. It is a decisive move, driven by an undeniable logic of debt reduction and refocusing. FashionUnited breaks down the five operational reasons behind this major transaction. “So, Kering selling its ‘...

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Fashion

Gucci launches first gender-neutral perfume

Luxury fashion brand Gucci has launched its first universal fragrance, Mémoire d’une Odeur with a new campaign for Gucci Beauty featuring famed musician Harry Styles. In a post on the Gucci Beauty Instagram, the brand announced that the scent, which was created by the fashion house’s creative director Alessandro Michele, was inspired by the “...

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Fashion

H&M collaborates with Givaudan in new fragrance line

H&M’s beauty assortment is about to expand, thanks to a partnership between the Swedish fast fashion giant and Swiss perfume house Givaudan. A collection of 25 new fragrances will be available from August 16 in all H&M stores featuring a beauty corner. ”Scent has become an important part of fashion and we’re so happy to be offering such a wide...