Petit Bateau news and archive

Petit Bateau acquisition by Regent: What's next for the French brand?

At the time of publishing, the acquisition of Petit Bateau by Regent from Groupe Rocher has not been finalised. Everything remains to be determined. All parties involved remain tight-lipped. "Given the recent announcements, the details and terms will be discussed with staff representatives as part of the ongoing legal procedures," Petit Bateau...

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Childrenswear brand Petit Bateau sold to US investment fund Regent

Petit Bateau, the French children's wear brand owned by the French Rocher Group, has been sold to the US investment fund Regent. In January 2025, the Rocher Group (Yves Rocher, Arbonne, Sabon, Docteur Pierre Ricaud and Petit Bateau) announced its intention to sell the brand, which it has owned since 1988. The sale is now complete, with the...

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Fashion |CEO INTERVIEW

Petit Bateau marks 100-years of the panty

There are not many brands who can claim they invented something as important, groundbreaking and functional as the modern day underpants. But this is an invention that French heritage brand Petit Bateau takes pride in claiming. It was 100 years ago that Étienne Valton, together with his brothers André and Xavier, heirs to the knitting company...