Pinterest news and archive

Pinterest predicts Goth, pearlcore and chequers will dominate 2022 fashion

Social media platform Pinterest is predicting that the fashion and beauty trends for 2022 will include Goth clothing, pearls, dressing loud, embracing chequers and lounge lingerie, as well as bling beauty, landscape nail art, and natural hair. The annual ‘Pinterest Predicts’ trend report isn’t a retrospective or a round-up of what was trending,...

Retail

Pinterest launches new shopping features

Pinterest has debut a new ‘Shopping List’ feature to make it easier for users to save the products they want to buy. According to Pinterest, users are more than seven times more likely to purchase products they’ve saved to their boards, and the new ‘Shopping List’ feature saves all product pins automatically into one place, making it easier for...

Fashion Featured

Pinterest predicts consumer trends for 2020

Visual search engine Pinterest has revealed its top 100 trends for 2020, including the rise of consumers looking for more gender-neutral options, more conscious consumption, tips to style up their pets, and the continuing trend for ’90s nostalgia with Y2K-inspired outfits, luxe scrunchies and 90s streetwear. With more than 320 million people...

CultureFeatured

Lyst and Pinterest name the most fashion-influential TV characters

Fashion search platform Lyst partnered with visual discovery engine Pinterest to determine the biggest fashion influences on the small screen. The research resulted in a list of the 11 television characters and personalities with the most influence on consumer fashion. The two parties integrated their huge global data sets, analyzed search...

Retail

Pinterest expands partner program to make platform even more shoppable

Pinterest has taken one more step towards its goal to become an online shopping space rather than just a place where people can make digital moodboards. The company has announced the expansion of its third-party partner program, launched in 2015, to bring more businesses and services onto the platform and enable more shopping experiences for its...

Business

Pinterest IPO priced at 19 US dollars a share

Pinterest priced its shares at 19 US dollars for its initial public offering, valuing the image-sharing platform at 12.7 billion US dollars. The shares begin trading this Thursday on the New York Stock Exchange under the ticker symbol PINS. Goldman Sachs and J.P. Morgan Chase are leading the offering. Founded in 2010 by former Google and...

Business

Pinterest reportedly preparing for IPO

Pinterest has confidentially filed paperwork with the Securities and Exchange Commission for an initial public offering (IPO) around June, according to the Wall Street Journal. The company is seeking a valuation of 12 billion US dollars. If confirmed, Pinterest would be the latest in a series of tech companies confidentially filing for IPOs in...

Fashion Featured

How to use Pinterest to promote a fashion business

With its 250 million users, Pinterest is much smaller than other social networks: Facebook has a massive user base of 2.2 billion, while YouTube gathers 1.8 billion, Instagram counts 1 billion active users and Twitter, 326 million. But marketers looking to promote fashion brands shouldn’t overlook Pinterest just because of its smaller size, as...

Business

Launchmetrics teams up with Pinterest to provide data to brands and influencers

Launchmetrics, the data insights company specializing in the fashion, beauty and luxury markets, has partnered up with Pinterest to educate brands and influencers on how to best use the visual search platform to gain insights into their audiences, find the right partners to work with and increase the reach and engagement of their campaigns. “...

Fashion

Pinterest predicts fashion trends for 2019

Pinterest has revealed that men will be searching for watches, light-wash denim and corduroy, while women will continue to be searching for statement trainers, bamboo structured handbags, as well as sustainable fashion. Each month more than 250 million people around the world discover ideas to try across categories like travel, wellness,...

Retail

Pinterest unveils new 'Product Pins' shopping feature

Pinterest has become the latest social media platform to focus on e-commerce with its newest Product Pins feature. The social discovery platform has long been used as a space for fashion inspiration, and this latest feature aims to make the process even easier for its users. The feature offers shopping recommendations based on a mix of the...

Fashion Featured

Pinterest: most searched fashion terms around the world

With more than 600 million boards and 21 billion pictures of fashion, Pinterest is one of the most popular tools to find fashion inspiration and trends. “Pinterest is a truly international platform. When searching for something, one gets results from several different countries. It is a passport to looks from the other side of the world”, said...