Pitti Uomo news and archive

Setchu to guest at Fragranze trade fair and launch fragrance collection after Pitti Uomo

Following its guest appearance at Pitti Uomo menswear trade fair in January, Japanese brand Setchu is now also represented at the fragrance and beauty trade fair, Fragranze, organised by Pitti Immagine. Satoshi Kuwata's brand, the 2023 LVMH Prize winner, has its first own fragrance collection in tow, Pitti Immagine announced on Thursday. As a...

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Integrating AI into the organisational structure: Are companies at Pitti ready?

Global spending on artificial intelligence (AI) is expected to more than double by 2028, reaching 632 billion dollars, according to the International Data Corporation (IDC) Worldwide AI and Generative AI Spending Guide. Additionally, as Jorge Amar, senior partner at McKinsey, highlights in a report, "we are entering a world where we will have to...

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Pitti Uomo faces overall situation sportingly

Pitti Uomo remained resilient, once again demonstrating the importance of industry gatherings at the Florentine menswear trade show, amidst a global landscape shaped by war and trade disputes, and subdued consumer sentiment. Although the start appeared somewhat slower, Pitti Uomo shone in its full glory from the second day of the trade fair...

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Pitti Uomo: Homme Plissé Issey Miyake embraces Italian spirit

Homme Plissé Issey Miyake presented its collection at the Italian menswear trade show Pitti Uomo, drawing inspiration from the country and its people. The menswear line from the eponymous Japanese designer used the opportunity, following its time at Paris Fashion Week, to embark on a new path, a spokesperson explained at the press conference on...

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Pitti Uomo banks on tailwinds

Pitti Uomo has officially kicked off the SS26 season, though the outlook is far from straightforward. The season’s start unfolded against a difficult geopolitical backdrop, according to Antonio De Matteis, president of Pitti Immagine (PI), the trade show organiser. Still, the situation was not entirely bleak, with menswear remaining “healthy.”...

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Detroit, the quietly buzzing fashion hub goes global

Detroit is perhaps not top of most people’s mind when they think of cool fashion cities. The likes of Tokyo, London, LA, NYC, tend to cast longer shadows but Motor City has been quietly and earnestly working to establish itself as a style hub. Its legacy of music, manufacturing and artisanal craft make Michigan’s largest city uniquely inspiring...

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Video: Cuoio di Toscana at Pitti Immagine Uomo

In this video, leather goods supplier Cuoio di Toscana has presented its FW22 collection at Pitti Immagine Uomo. Watch the video below. Video: FF Channel via YouTube Photo credit: Cuoio di Toscana, Facebook

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Video: Rolf Ekroth at Pitti Immagine Uomo

In this video, Finnish fashion label Rolf Ekroth has presented its FW22 collection at Pitti Immagine Uomo. Watch the video below. Video: Rolf Ekroth via YouTube Photo credit: High Fashion Talk, Facebook

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Fashion |BACKGROUND

Ann Demeulemeester steps up relaunch as special guest of Pitti Uomo

Ann Demeulemeester changed ownership, returned to the catwalk in October with a new creative team, and will be a special guest at the Pitti Uomo fashion fair in Florence in January. Demeulemeester herself resigned in 2013, but says she is happy with the brand’s new course. Ann Demeulemeester between future and past Things had not been going so...

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Pitti Uomo: A look back at the trade show’s history ahead of its 100th edition

Following a year of cancelled physical events, Italian menswear trade show Pitti Uomo is set to return to Florence at the end of June to celebrate its 100th edition. It will be a toned-down show compared to previous iterations in light of ongoing Covid-19 concerns, with organisers announcing earlier this month the show would host fewer brands...

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100th edition of Pitti Uomo unveils lineup

The centenary edition of Pitti Immagine has finally been revealed. After two digital-only formats the Florentine fair will reopen to visitors, marking the start of the menswear fashion season with over 300 brands confirmed to participate. The Pitti Connect platform will include a total of 350 men’s brands, 113 children’s brands and 86 fabric...

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How Pitti Uomo is preparing for condensed 100th edition

The world’s biggest menswear fair Pitti Uomo is preparing a condensed physical centenary edition with fewer brands and buyers amid falling Covid-19 infection numbers in Europe. Pitti Uomo expects to feature 300 brands during its upcoming edition from June 30 to July 2 after it was cancelled twice since the outbreak of the pandemic. The event...