Pitti Uomo news and archive

JiyongKim to be another special guest at Pitti Uomo

Following Simone Rocha, Dsm Kei Ninomiya and Danish brand Sunflower, there will be another special guest for Pitti Uomo, the trade fair scheduled in Florence from June 16 to 19. This is JiyongKim, the brand named after South Korean designer Jiyong Kim, who stood out among the top talents at the 2024 edition of the Lvmh Prize. During Pitti Uomo,...

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Japanese designer Kei Ninomiya to present at Pitti Uomo

Joining Simone Rocha, founder and creative director of her eponymous brand and guest designer for the upcoming Pitti Uomo, will be Dsm Kei Ninomiya. The event is scheduled to take place in Florence from June 16 to 19. The spotlight will be on the spirit of Dsm, the first label from Dover Street Market. This is according to Kei Ninomiya, the...

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Pitti Uomo: Simone Rocha to debut standalone menswear collection as guest designer

Simone Rocha is the next guest designer at Pitti Uomo. The designer will present the first complete menswear collection for her eponymous label at the 110th edition of Pitti Immagine Uomo, the Florentine trade fair organiser announced on Wednesday. Until now, Rocha has exclusively presented her menswear as part of her womenswear shows. Four...

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Business|CEO interview

Seidensticker CEO: US expansion and return of wholesale for womenswear?

January remains a difficult month for brick and mortar retail, a sentiment echoed by shirt specialist Seidensticker. Nevertheless, the German company has a positive outlook for the year and expects the situation to stabilise, according to CEO Silvia Bentzinger. At the Pitti Uomo menswear trade fair in Florence, the CEO offered insights into the...

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Pitti Bimbo starts tomorrow in Florence with 100 kidswear collections

The 102nd edition of Pitti Immagine Bimbo will begin tomorrow, Wednesday, January 21, in Florence. Running until Thursday, January 22, on the top floor of the Central Pavilion at the Fortezza da Basso in Florence, the event will showcase over 100 autumn/winter 2026-27 collections. More than 65 percent of these are international. “Pitti Bimbo no....

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Pitti Uomo: A fine fragrance emanates from Florence

This week at the Pitti Uomo menswear trade fair, brands offered a first glimpse into the upcoming autumn/winter 2026 collections. For this season's edition in Florence, 758 brands presented their collections, with 47 percent originating from abroad – more than ever before. The growing international presence was reinforced by guest designers such...

Fashion

At Pitti, Shinyakozuka tells the story of the lost glove

At the latest Pitti Uomo, Japanese designer Shinyakozuka turned the Florentine runway into a poignant winter scene centered on the story of a lost glove. As models traversed a floor blanketed in artificial snow, the collection mirrored the quiet chaos of a winter storm. Snowfall was captured through intricate prints, patterns, and scattered...

Fashion

Hed Mayner arrives in Florence

Departing from his usual schedule in Paris, designer Hed Mayner arrived at Florence’s Santa Maria Novella station—just a stone's throw from the heart of the Pitti Uomo trade fair. This season, the menswear fair’s guest designer chose a location that mirrored his creative vision. Embodying the event’s central theme, “Motion,” Mayner invited...

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Pitti Uomo: menswear trade fair navigates travel challenges with positive start

Pitti Uomo remains “in motion”. The theme of the 109th edition, “Motion”, seemed to encourage visitors on the very first day of the Italian menswear trade fair. They were keen to discover the latest highlights from the autumn/winter 2026 collections. The exhibition features over 750 brands, nearly half of which are international. Attendees can...

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Fashion

Pitti Uomo preview: Shinyakozuka, the brand creating 'wearable picture books'

The Pitti Uomo fashion trade fair, held between January 13 to 16, will bring together industry professionals from around the world in Florence, Italy. Among the many exhibiting brands from across the globe, one brand will present a special runway show alongside last year's LVMH Prize winner Sohsiotsuki and Headmayer. That brand is the Japanese...

Fairs

Menswear: all eyes on exports and Pitti Uomo, starting tomorrow in Florence

All eyes are on Florence this week for the start of the Pitti Uomo menswear trade fair, a pivotal event for the global fashion industry that opens tomorrow. The trade show begins against a backdrop of complex international trade data; as of November 2025, ISTAT (the Italian National Institute of Statistics) estimates a significant 7.4 percent...

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Pitti Uomo: LVMH winner Soshiotsuki blending Japanese and western aesthetics

Japanese brand Soshiotsuki, winner of the 2025 LVMH Prize, is set to further establish its global presence at the international Italian trade fair, Pitti Uomo, next week. While attention often focuses on classic Japanese culture such as kimonos, wabi-sabi and Zen, designer Soshi Otsuki dismisses clichéd nostalgia. His designs elevate elements...