Pop-up news and archive

Barcelona-based Go PopUp closes a 300,000 euro funding round

Barcelona-based platform Go PopUp has closed a 300,000 euro funding round led by Ona Capital. The platform connects space owners with brands and agencies seeking unique locations for launches, activations or immersive campaigns. Ona Capital is a Catalan venture capital fund specialising in promoting tech start-ups in their growth phase. Several...

Retail

How pop-ups are shaping Latin America: creative districts, new audiences and experiential luxury

Buenos Aires – In Latin America, the pop-up phenomenon has established itself as a cultural driver capable of transforming neighbourhoods, rewriting luxury strategies and redefining how brands engage with their audiences. Far from being mere marketing exercises, these ephemeral spaces function as territories where commerce, identity and...

Retail

Nude Project opens first US pop-up to 'surprising' reception

Madrid – Nude Project, the fashion brand founded in 2019 by young Spanish entrepreneurs Bruno Casanovas and Alex Benlloch, has reached a new milestone with the opening of its first physical retail space in America. The store, now open to the public in Miami, clearly signals the brand's ambition to expand across the region, beginning with the...

Retail

Colette concept store to be revived for Virgil Abloh exhibition at Grand Palais

From September 30 to October 9, 2025, the iconic concept store Colette will reopen its doors as a pop-up store for the “Virgil Abloh: The Codes” exhibition. The Parisian concept store Colette, created by Colette Roussaux and Sarah Andelman at 213 rue Saint-Honoré, is an absolute benchmark in the fashion world. Alongside Corso Como in Milan, it...

Retail

Debut in Seoul: Arket opens first pop-up in South Korea

Fashion retailer Arket, part of the H&M Group, is opening its first pop-up shop in South Korea. The temporary store will open its doors from September 6 to 14 in Seoul, Arket announced on Thursday. The pop-up is located in the Musinsa Empty Seongsu, a concept store that offers brands a platform. The brand will present its autumn/winter 2025...

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Retail|ANALYSIS

Summer in Saint-Tropez: When the fashion industry makes the Gulf go round

An idyllic setting, the Mediterranean glistening under the summer sun, and an unparalleled vibrancy enliven the narrow streets of the village. Every year, Saint-Tropez is not content with simply being a dream destination. It transforms into an experiential incubator for the biggest luxury houses. This summer vibrancy also raises questions. How...

Retail|In pictures

Mowalola opens first Berlin pop-up for Fashion Week

Mowalola takes its first step in brick and mortar retail in Germany. The brand is opening a pop-up in Berlin for Berlin Fashion Week. The Nigerian-British designer Mowalola Ogunlesi's brand is opening a temporary space for the first time. It debuts at Berlin Fashion Week, Mowalola announced on Wednesday. At the P100 event location, the brand...

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Retail|IN Pictures

In Pictures: From Gentle Monster to Alhaja, summer’s most inventive pop-up shops

By setting up their pop-up shops around the world, brands took advantage of the summer period to meet new consumers and reconnect with their holiday clientele. A perfect opportunity to surprise by testing particularly inventive scenography. From Los Angeles to Paris, via New York and Ibiza, FashionUnited selected six pop-ups that stood out....

Retail

Zero10 and Crosby Studios open pop-up with digital-only apparel

Zero10, an augmented reality (AR) fashion platform, has revealed a new partnership with Crosby Studios which will see the duo collaborate on a pop-up store concept that brings together a physical and virtual retail experience. The store, located in New York’s Soho neighbourhood, will feature a five-piece virtual collection, available to purchase...

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Retail

Visit to the Shein pop-up: what makes the fast-fashion giant so appealing?

Berlin's luxury shopping mile, the Kurfürstendamm, begins at Breitscheidplatz and becomes increasingly exclusive the further one walks towards the west. However, going west past Gucci, Chanel, and Hermès this August, you'll find the very opposite end of the price and quality scale: Shein. The Chinese ultra-fast fashion company has opened a...

Retail

Burberry opens Imagined Landscapes pop-up in Selfridges

British luxury house Burberry has brought its Imagined Landscapes concept to a pop-up in Selfridges London. The idea centres around the house’s outerwear selection, which is currently being celebrated through a series of global pop-ups showing the extensive range in designs. Exclusive styles will be available only at Selfridges, including an...

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Business

Pantys expands into Europe with Selfridges pop-up

Pantys, the absorbent underwear brand with 100 percent carbon-neutral products, has expanded into Europe with a pop-up at Selfridges in London, the brand’s first retail partner. Founded by Emily Ewell and Maria Eduarda Camargo in Brazil in 2017, Pantys was created to improve the quality of life for women through sustainability and innovation,...