Pop-up news and archive

Zero10 and Crosby Studios open pop-up with digital-only apparel

Zero10, an augmented reality (AR) fashion platform, has revealed a new partnership with Crosby Studios which will see the duo collaborate on a pop-up store concept that brings together a physical and virtual retail experience. The store, located in New York’s Soho neighbourhood, will feature a five-piece virtual collection, available to purchase...

RetailFeatured

Visit to the Shein pop-up: what makes the fast-fashion giant so appealing?

Berlin's luxury shopping mile, the Kurfürstendamm, begins at Breitscheidplatz and becomes increasingly exclusive the further one walks towards the west. However, going west past Gucci, Chanel, and Hermès this August, you'll find the very opposite end of the price and quality scale: Shein. The Chinese ultra-fast fashion company has opened a...

Retail

Burberry opens Imagined Landscapes pop-up in Selfridges

British luxury house Burberry has brought its Imagined Landscapes concept to a pop-up in Selfridges London. The idea centres around the house’s outerwear selection, which is currently being celebrated through a series of global pop-ups showing the extensive range in designs. Exclusive styles will be available only at Selfridges, including an...

Business

Pantys expands into Europe with Selfridges pop-up

Pantys, the absorbent underwear brand with 100 percent carbon-neutral products, has expanded into Europe with a pop-up at Selfridges in London, the brand’s first retail partner. Founded by Emily Ewell and Maria Eduarda Camargo in Brazil in 2017, Pantys was created to improve the quality of life for women through sustainability and innovation,...

Retail|In Pictures

Rental platform Rotaro opens first retail pop-up

Rotaro, the fashion rental service focusing on sustainability, has opened its first-ever pop-up store in London. Located on Carnaby Street, Soho, the curated space will be open for two months and will house rental pieces from JW Anderson, House of Sunny, Stine Goya, Anouki, Materiel Tibilisi, and Stand Studio. Customers will be able to rent...

Retail

By Rotation to open a rental pop-up at Westfield London

Rental app By Rotation is to open the brand’s first-ever physical pop-up at Westfield London in July. By Rotation has secured a 3,300 square foot store at Westfield London to showcase the top fashion rental item from the app, alongside hosting panel discussions, workshops and sustainability masterclasses. The pop-up will run from July 1 - 12 and...

Retail

London’s West End launches pop-up programme to entice new talent

London’s West End is launching a pop-up competition to give small scale businesses, homegrown start-ups and emerging creative talent the opportunity to open their doors at the iconic shopping destination. Launched by Westminster City Council in partnership with New West End Company and The Crown Estate, the programme also aims to attract...

Retail

The Alkemistry launches first pop-up in the Middle East

London-based fine jewellery brand The Alkemistry has launched its first pop-up in the Middle East. The pop-up will be located within Galeries Lafayette in Doha, Qatar from this November and will showcase new designs from The Alkemistry’s most popular female designers alongside their very own unique and creative collections, as well as exclusive...

Retail

Burberry launching ‘Animal Kingdom’ pop-ups

Burberry is launching a series of worldwide ‘Animal Kingdom’ pop-ups to celebrate exclusive editions of its signature bags and accessories. The pop-ups, which the brand stated will be carbon neutral in partnership with Wildlife Works and their REDD+ offset project in the Congo Basin, will feature large-scale sculptures of monkeys, gorillas and...

Fashion |Q&A Featured

HUND HUND: Paving the way for 'radical' transparency in the fashion industry

When it comes to transparency and sustainability in the fashion industry, German fashion brand HUND HUND is among the frontrunners leading the way for positive change. Founded online by Rohan Michael Hoole and Isabel Kücke in 2016, HUND HUND is dedicated to offering consumers stylish, timeless and durable fashion for the ultimate “minimal...

RetailFeatured

Urban Outfitters: "Every Store is like an Experiment"

Amsterdam - With 47 stores across Europe and Asia, there seems little holding back the international expansion of American lifestyle retailer Urban Outfitters. As the doors of it's latest pop-up venture open in Rotterdam, the Netherlands, FashionUnited takes a moment talk to the man behind the brand's visual artistic direction, Creative...