Premium news and archive

Neonyt to collaborate with two B2B online marketplaces

Messe Frankfurt, the organizer of Neonyt, has announced that the sustainable fashion fair will collaborate with two existing B2B online marketplaces, instead of launching its own virtual edition this summer. While the decision to cancel the June edition of Neonyt due to the coronavirus was shared in April, the organizers now decided that...

FairsFeatured

A new hub in the making? Fashion fairs bid farewell to Berlin as they move to Frankfurt

Frankfurt, Germany’s financial capital, is gearing up to replace Berlin as the country’s centre for fashion. Premium, the biggest fashion fair in Berlin, is, at last, leaving the German capital after two decades. In the summer of 2021, Premium and Messe Frankfurt, the owner of green fair Neonyt, will stage a fashion week in the city of Frankfurt...

Fairs

Premium Group cancels Berlin trade shows as Dusseldorf fairs are postponed

The Premium Group has cancelled its Berlin summer trade shows, Premium and Seek, as well as its Fashiontech conference due to Covid-19. With the original intention of rescheduling its events to the end of July, the group is now forced to cancel, as the German federal and state governments prohibited large-scale events with over 1,000 visitors...

Fashion |BACKGROUND Featured

What is Berlin's standing in the fashion world?

In an industry where a T-shirt can cost as little as five or as much as 500 euros, perception plays a role that should not be underestimated. The image of Berlin Fashion Week and the role of the German capital in the fashion world seem to have especially suffered over the past years. But is Berlin really declining in relevance as an...

Fairs|INTERACTIVE Featured

Highlights from the biggest European SS20 trade fairs

FashionUnited has had a busy season travelling the world and attending the biggest fashion trade fairs, where brands, buyers, mills, industry experts and fashion aficionados came together to showcase and demonstrate the latest trends and innovations from the apparel world. Those fairs include Pitti Uomo in Florence; Panorama, Premium, Seek and...

FairsFeatured

Berlin fashion scene breaking barriers in sustainability

Sustainable fashion is having a moment. With increasing interest from conventional retailers, the topic is becoming less of a niche and more of a mainstream industry focus, as proved by Berlin’s fashion fairs at the start of July. A colorful, frayed patchwork denim jacket, an oversized sea blue straw hat combined with bright red, pants with...

FairsFeatured

Berlin fashion fairs end with debate about their future

Berlin’s fashion fairs had just closed their doors at the end of January when Jörg Wichmann opened the debate about their future. The CEO of Panorama trade fair announced plans that sounded almost revolutionary: Wichmann said in a statement that Panorama was going "on the offensive to meet the industry's desire for a shared location for all...

FairsFeatured

Inside the July 2018 Berlin fashion trade fairs

Gorgeous summer weather set the tone for a positive mood at the Berlin fashion fairs last week. Even though the crowds seemed to be somewhat smaller than in previous seasons, the atmosphere at the eight events in the German capital was generally cheerful – disguising the fact, that German fashion retailers have been struggling with unfavourable...