Pretty Little Thing news and archive

Retailers are anticipating a post lockdown baby boom

Retailers in the UK are anticipating a baby boom post lockdown. Back in March 2020 social media was rife with jokes about an imminent explosion of lockdown babies. Whilst the “boom” has yet to reach the heights of anticipation, maternity ranges have been popping up in the UK’s fast fashion retailers as expectant mothers do not want to compromise...

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Pretty Little Thing advert banned for being 'overly sexualized'

An advertisement by fast fashion retailer Pretty Little Thing has been banned for being offensive and overly sexualized. The campaign, which features scantily dressed women wearing exposing lingerie, was shown in a YouTube advertisement but banned by the Advertising Standards Authority (ASA) for depicting women as sex objects. According to the...