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Expansion strategy: Primark announces new openings in France and the Middle East

Fashion retailer Primark detailed the next steps of its physical expansion strategy during a press conference on March 18, 2026. Three new stores will open in France in 2026. The company has been present in the country since 2013. It currently operates 30 stores and employs nearly 7,000 people. This regional expansion will continue in 2026 with...

Retail

Primark opens its 20th store in Italy, announces its first logistics hub

Irish fashion retailer Primark has reached 20 stores in Italy with today's opening of its new store in the Gli Orsi shopping centre in Biella. At the same time, the company announced it has signed an agreement with property development company Segro to build its first logistics centre in the country. “We are excited to open our new store at the...

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Retail

Primark invests 12.5 million euros in German market expansion and store optimization

Primark is continuously optimising its store portfolio. The Irish clothing discounter has recently closed several locations in Germany. However, it also has a new store concept in the pipeline, which will be implemented in three new stores. The company is investing a total of 12.5 million euros in these new spaces. The first German Primark store...

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Business

AB Foods considers separating Primark and food business

British conglomerate AB Foods is considering separating its textile discounter Primark and its food business as part of a corporate restructuring. “Within ABF, the company has two great business divisions,” said chief executive George Weston, the grandson of the company's founder, at the presentation of annual figures on Tuesday. He noted that...

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Business|Interview

Primark Germany head: “We are not immune to inflation”

Since its founding in 1969, Primark has stood for affordable clothing. In this context, the Irish clothing retailer often faces criticism, especially when it comes to the issue of sustainability. The company wants to get rid of this rather bad reputation and introduced its sustainability strategy in September. It stipulates, among other things,...

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Retail

These holiday campaigns are set to grab customers' attention

Fashion brands, apparel manufacturers and retailers are ringing in the Christmas season with these campaigns and collections. With slogans like “Happiness belongs to us,” “Your Style. Your Sound. Your Christmas” and “Coming home for Christmas - Travel lightly,” they place themes like community, returning to normalcy and sustainability at the...

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Business

Primark Q3 sales soar as markets reopen

Primark has reported a jump in Q3 revenue after the company was allowed to reopen its stores amid the easing of lockdown restrictions across its key markets. For the 16 weeks to June 19, revenue at the Irish fast-fashion giant hit 1.6 billion pounds, a stark improvement on the 0.6 billion pounds it made in the same period last year when all its...

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Fashion

Primark launches skinny jeans with Repreve Our Ocean

Budget fashion chain Primark is expanding its sustainable ‘Primark Cares’ range with new skinny jeans in partnership with material innovators Unifi, Inc and its Repreve Our Ocean fibre, which turns throwaway plastic into denim. As you would expect from Primark, this is sustainable fashion with an affordable price tag, with the Repreve Our Ocean...

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Retail

Primark opens first store in Czech Republic

International retailer Primark has unveiled its first-ever Czech Republic shop, expanding its footprint across Eastern Europe. The store in Prague spans 49,800 square feet across three levels and offers a range of fashion, homeware, kidswear, and beauty products. The contemporary design also features 35 cash desks, over 50 fitting rooms, and...

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Business

Why Bestseller, H&M and Primark are resuming sourcing in Myanmar

After a military coup on 1 February 2021 caused a state of emergency to be declared in Myanmar and protests by the population against the military junta’s seizure of power were met with violence, quite a few buyers withdrew from the Southeast Asian country for the time being. After a temporary pause, some apparel companies like Bestseller, H&M...

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Fashion

Primark teams up with Recover on sustainable leisurewear

Fast fashion retailer Primark has partnered with innovative sustainable textile producer, Recover on a new leisurewear collection for women made using recycled materials as part of its Primark Cares range. The new sustainable women’s leisurewear collection consists of eight pieces of classic and on-trend pieces including hoodies, joggers,...

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Business

Primark revenue and profits hit by store closures

Primark has reported a drop in half-year sales and profit as Covid-19-related store closures continue to impact the retailer. The fast-fashion giant’s revenue fell 40 percent to 2.23 billion pounds for the six months to February 27, with the majority of its stores closed for more than half of the period. Unlike many of its rivals, Primark doesn’...