Puma news and archive

Puma Q3 constant-currency sales up 6 percent, reaffirms FY outlook

Puma has said it is “well on track” to achieve its full-year guidance as sales increased in the third quarter, but its profit narrowed. The German sportswear giant generated revenue of 2.3 billion euros in Q3, an increase of 6 percent on a constant-currency basis, driven by its biggest market, EMEA, where sales rose 9.9 percent to 1 billion...

Fashion

Puma launches sustainable yoga collection with Cara Delevingne

Sportswear brand Puma has teamed up with model Cara Delevingne on a yoga collection made with more sustainable materials. The ‘Exhale’ yoga collection features tops, tights and jackets, all made with sustainable materials such as recycled or certified cotton and polyester. The move is part of Puma’s pledge to make nine out of ten products with...

People

Puma: Héloïse Temple-Boyer assumes role of supervisory board chair

Puma SE(PMMAF.PK), a German maker of footwear, apparel, and accessories, said on Wednesday that Héloïse Temple-Boyer has assumed the role of Chair of the Supervisory Board with effect from May 11. Temple-Boyer succeeds Jean-François Palus, who had previously resigned as Chair of the Board effective from the same day. Temple-Boyer has been a...

Fashion

Puma launches new Mirage Sport sneaker

Global sporting company Puma has announced it’s expanding its mirage franchise with a new sneaker. The new shoe is called the Mirage Sport and is inspired by the energetic and trippy world of DJ culture. The new addition’s color palette is almost washed out to keep the focus on the richness of the materials and construction of the sneakers and...

BusinessFeatured

Kering sells further 5.9 percent stake in Puma

French luxury group Kering has sold an almost 6 percent stake in Puma as it continues to wind down its investment in the German sportswear category. Kering announced Thursday “the launch of the sell-down of approximately 8.9 million shares that it owns in Puma SE, representing approximately 5.9 percent of the share capital of Puma, through a...

Fashion

Puma to make 90 percent of products with more sustainable materials by 2025

German sportswear brand Puma has pledged to make 90 percent of all its products with more sustainable materials by 2025. Puma currently gathers all of its core materials from greener sources for its apparel and accessories like down, viscose, and cotton. As for other materials such as leather, more than 97 percent were from certified sources in...

Fashion

Puma to remove mulesed wool by 2025

German sportswear brand Puma has said that it will refrain from using uncertified wool of animal cruelty origin, following a campaign by animal welfare organisation Four Paws to ban mulesing of lambs. Puma joins Calvin Klein and Marks and Spencer who have agreed to ban mutilation of lambs in their supply chains, with Four Paws calling on its...

BusinessFeatured

Puma records strong sales and profit growth in Q1

Puma sales increased by 25.8 percent currency adjusted to 1,548.8 million euros, or increased 19.2 percent reported, despite Covid-19- related lockdown measures and supply chain constraints due to port congestion especially in North America. The company said, all regions and product divisions supported this sales growth with a currency adjusted...

Fashion

Puma releases collection made from textile industry waste

Sporting company Puma has released a collection of footwear, apparel, and accessories constructed from its own production waste and recycled materials. Re.Gen collection was designed to minimize waste in the textile industry and incorporate recycled material from Puma’s production. It features leather off-cuts, recycled polyester made from...

Fashion

Puma taps She Moves Us ambassador Dua Lipa for sneaker drop

Sporting company Puma has released its latest sneaker with pop star Dua Lipa as the face of the campaign. The Mayze sneaker features a white and black colorway, stacked midsole with a split, and the brand’s signature chunky leather heel. The campaign was shot by fashion photographer Mario Sorrenti starring Dua Lipa, brand ambassador. “The Mayze...

Fashion

Puma drops shoe inspired by dance music culture

Sports company Puma has dropped its latest Mirage Tech shoe, inspired by music and dance culture. The shoe, taken initially from the Puma archive, features a modern silhouette and an electric blue and yellow colorway. The brand stated the shoe takes inspiration from electronic dance music (EDM), and Puma ambassador DJ Snake can be seen wearing...

BusinessFeatured

Puma sales and earnings improve in Q4

Sales in the fourth quarter of 2020 increased by 9.1 percent at Puma Se to 1,520.1 million euros or increased 2.8 percent reported. The company said, this growth was led by 11.8 percent sales increase in Asia/Pacific, driven by Greater China. The company added that the positive development was also supported by 9.8 percent sales growth in EMEA,...