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puma news and archive

Fashion

Puma launches new sneaker in sponsored research collaboration

Puma has released a new street-ready sneaker called Calibrate Runner, available 28 August, as part of a sponsored research collaboration with MIT Design Lab. The partnership sees the launch of Xetic, a new cushioning technology which combines the worlds of mechanical cushioning and foam. While Xetic may look like it is made from plastic, it is...

6 Aug 2020

Business

Puma swings to loss as Covid-19 hits sales, scraps full-year outlook

German sportswear brand Puma has swung to a loss in the second quarter of the year after its sales took a heavy hit from the impact of Covid-19. The German sportswear brand reported a quarterly net loss of 114.8 million euros compared to a profit of 49.7 million euros in the second quarter of 2019. Sales during the period decreased by 30.7...

29 Jul 2020

Business

Puma and Adidas join fashion brands boycotting Facebook advertisements

German sportswear makers Adidas and Puma said Tuesday they would join agrowing advertiser boycott over hate speech against Facebook and Instagram in July, following major consumer companies like Levi's and Coca-Cola. "Puma will join the #StopHateForProfit campaign... throughout July," a spokeswoman told AFP, citing a social media hashtag...

30 Jun 2020

Fashion

Puma launches biodegradable lifestyle and performance collection

Puma has announced the launch of its new biodegradable lifestyle and performance collection as part of its latest biodesign project. The “Design to Fade” collection, which was released in collaboration with Dutch project Living Colour and Swedish design studio Streamateria, explores sustainable alternatives for making and dyeing textiles. While...

18 Jun 2020

Fashion

Puma collaborates with Cara Delevingne on Pride Month collection

Puma is kicking off Pride Month with a new collection. The global sports company has partnered with model and LGBTQ+ activist Cara Delevingne on a capsule collection to celebrate the June event. Called From Puma with Love the 13-piece collection features vibrant colors, rainbow designs and bold graphics across T-shirts, hoodies, slides,...

29 May 2020

Fashion

Puma collaborates with Gold's Gym on activewear collection

Puma has teamed with fitness club chain Gold's Gym to create a new collection of activewear that brings together street-ready styles with performance features. The limited-edition collection includes men's, women's and unisec pieces that integrate apparel technologies for added comfort and functionality. The seven-piece range includes hoodies,...

27 May 2020

Business

Puma’s Q1 sales and profit decline due to Covid-19

Puma’s sales declined in the first quarter of 2020 by 1.3 percent currency adjusted or 1.5 percent reported to 1,299.8 million euros (1,409 million dollars). Due to the negative impact of Covid-19 EBIT decreased by 50.1 percent to 71.2 million euros (77.1 million dollars), while net earnings went down by 61.6 percent to 36.2 million euros (39.2...

8 May 2020

Video

Video: Behind the scenes: Puma and First Mile bring sustainable collection

Puma and First Mile have launched a sustained Apparel collection that was made only from recycled materials. This is the plastic waste, from countries such as Taiwan, Honduras and Haiti, the First Mile has converted into portable polyester. This results in shoes, shorts and t-shirts that were marked by outdoor elements. Source: Puma, via YouTube

24 Apr 2020

Fashion

Puma launches sustainable collection with First Mile

Puma has teamed up with First Mile to launch a co-created sportswear collection made from recycled plastic, which goes beyond recycling as it also rooted in “social impact and human connection”. The co-branded collection has been designed to help consumers perform their best during any workout and features shoes and apparel including T-shirts,...

24 Feb 2020

Business

Puma posts strong sales growth but warns of coronavirus hit

Puma Se said that the company’s fourth quarter sales increased by 20.6 percent reported and 18.3 percent currency adjusted to 1,478.6 million euros (1,596.5 million dollars) with all regions and all product divisions contributing in double-digit increases. The company said in a statement that Sportstyle, running and training as well as...

20 Feb 2020

Fashion

Puma and Tabitha Simmons launch collab on fashion game platform Drest

Footwear labels Puma and Tabitha Simmons are teaming up for a new collaboration, which will be featured on Drest for February. Drest is a world’s first shoppable and interactive styling game for luxury fashion. The collaboration, Puma x Tabith Simmons will be shown on Drest within two still lifes and one photoshoot challenge, which inspires...

4 Feb 2020

Fashion

In pictures: Puma launches first 'Active Gaming Footwear'

Puma has released a sock designed to be worn while gaming. The 'Active Gaming Footwear', which are selling for 80 pounds on the German sportswear brand’s UK website, come in three ‘modes’ for gaming: Medial wrap-up grip in ‘seek’ mode, lateral wrap-up support in ‘attack’ mode, and heel wrap-up stability in ‘cruise’ and ‘defense’ mode. The socks...

20 Dec 2019