Puma news and archive

Puma appoints Marwin Hoffmann to head new training business unit

German sportswear provider Puma SE announced on Monday the creation of a dedicated business unit for training. The new department will be based at the company's headquarters in Herzogenaurach, Germany. This move separates the category from the previous joint running and training business unit. According to a statement, Puma now aims to “fully...

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Puma appoints Anne Putz as corporate spokesperson

German sportswear company Puma SE has filled another management position. On Monday, the company announced the appointment of Anne Putz as senior director of corporate communications. In her new role, the Luxembourg native will report directly to CEO Arthur Hoeld and will now “lead Puma's external and internal corporate communications and act as...

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Puma appoints new vice president of global brand marketing

Puma has appointed Nadia Kokni to the role of vice president of global brand marketing. Kokni took over the marketing management role effective January 1, the Herzogenaurach-based sporting goods company announced on Thursday. In this position, she will report directly to chief brand officer Maria Valdes. In her new role, she will lead the global...

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Levin Reyher joins Puma as European marketing head

Puma has appointed Levin Reyher as its new senior director of marketing for Europe. Reyher, who officially stepped into the role in November, announced his appointment on LinkedIn this Wednesday. “Puma is in a restart phase, fueled by the ambition and hunger to return to where it belongs: the podium of global sports brands,” Reyher stated. “You...

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Takeover speculation sparks share price surge at Puma

Takeover rumors helped Puma shares achieve a spectacular price jump on Thursday once again. The share price, which has been disappointing in the stock market year 2025 so far, shot up by more than 17 percent to just under 20 euros. The gain recently stood at 15 percent. The Chinese group Anta Sports Products Limited (Anta Sports) is considering...

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Puma streamlines North America distribution through licensing partnership with United Legwear

German sportswear company Puma SE is implementing a new distribution model for specific product categories in North America as part of its ongoing reform efforts. On Tuesday, the company announced an extension of its long-standing licensing partnership with the US textile manufacturer United Legwear Company LLC. As part of the agreement, United...

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Puma initiates restructuring programme and cuts jobs

Sportswear group Puma SE has launched a restructuring programme to get back on track following significant sales declines. The company announced in Herzogenaurach, Germany, on Thursday that costs will be reduced in the short and medium term. To achieve this, Puma plans to cut a further 900 administrative jobs by the end of 2026. So far this...

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Puma: India managing director departs

Karthik Balagopalan, managing director of Puma India, is leaving the Herzogenaurach-based sportswear company. The head of India has decided to leave Puma to “focus on family priorities in Germany”, the company announced on Tuesday. A successor will be announced shortly. Balagopalan took on his current role in August 2023, succeeding Abhishek...

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New marketing structure: Puma appoints Maria Valdes as chief brand officer

German sportswear company Puma SE announced a reform of its brand marketing department on Monday, filling a key position in the process. Maria Valdes will now lead the new organisation as chief brand officer at board level, the company announced. In this role, she will be responsible for brand marketing, product, creative direction, innovation...

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Puma appoints Ronald Reijmers as vice president global retail

German sportswear provider Puma SE is restructuring its retail management structure. On Thursday, the company announced the appointment of Ronald Reijmers as vice president global retail. The 55-year-old will "lead the development of the company's full-price and outlet stores worldwide" in this role, Puma announced. Reijmers will take up his new...

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Puma appoints Thomas John as head of people and organisation

German sportswear provider Puma SE has filled a key position. On Tuesday, the company announced the appointment of Thomas John as vice president of people and organisation. He succeeds Dietmar Knoess, who has decided to “take on new challenges outside the company,” Puma stated. John will assume his new post on October 16. In his future role, the...

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Puma share price falls

Recent takeover speculation surrounding sportswear manufacturer Puma SE cooled somewhat on Thursday. Puma's share price fell 4.3 percent to 22.28 euros. This made its shares among the biggest losers on the MDAX by midday. The share price had jumped by almost 17 percent to 23.28 euros midweek. One month ago, the share price hit a low of 17.045...