QVC news and archive

Podcast: The Glossy Podcast discusses the growth of video commerce

In this episode, The Glossy Podcast has interviewed Brian Beitler, chief marketing officer of QVC (USA) and HSN. He discussed how transparency is key in making a connection with the consumer and the growth of video commerce. Listen to the podcast below. Source: The Glossy Podcast via Megaphone

BusinessFeatured

QVC launches new brand identity

Shopping network QVC has unveiled a new brand identity and logo in the US, ahead of an International rollout, which it states reflects “QVC’s leadership as a digital destination for inspired shopping”. The new QVC logo features a “Q” with a simple square surrounding it, which the shopping channel states represents the many screens through which...

Fashion

Tracy Anderson to launch activewear collection for QVC

Celebrity trainer Tracy Anderson has teamed up with Jill Martin, creative director of G.I.L.I. to create an activewear line that will debut on QVC in June. The Tracy Anderson for G.I.L.I. collection features designer-inspired prints and pops of colour, and consists of 12 styles created in durable fabrications designed to make it through any...

Fashion

Brooke Shields launching fashion line with QVC

Brooke Shields is introducing her ‘Timeless’ apparel and accessories line exclusively with QVC this week, which will feature “everyday essentials to bold statement makers”. “After years of being dressed by professionals, I walked into my closet one day and realised I had lost sight of my own personal style,” said Brooke Shields. “I am incredibly...