Rains news and archive

Rains becomes main sponsor of Copenhagen football club B.93

Danish lifestyle brand Rains is set to become the main sponsor of Copenhagen football club B.93. The contract, which applies to the men's first team, will commence from the 2026/2027 season. The idea behind the partnership is rooted in Rains' origins as a rainwear specialist. The club is based in Østerbro, where it rains approximately 170 days a...

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Steen Borgholm leaves Rains amid strategic shift

Danish outerwear brand Rains and CEO Steen Borgholm are parting ways. Borgholm announced his departure on Wednesday on the career network LinkedIn. This follows last week's announcement that he would be handing over the role of CEO to founder Daniel Brix Hesselager. At the same time, Borgholm announced his new role. He was appointed to the Board...

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Video: Rains at Paris Men's Fashion Week

In this video, fashion label Rains has presented its FW22 collection at Paris Men's Fashion Week (PFW). Watch the video below. Video: FF Channel via YouTube Photo credit: Image via FF Channel on YouTube

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Video: Rains SS22 collection

In this video, fashion label Rains has debuted its SS22 collection at Copenhagen Fashion Week (CPHFW). Watch the video below. Video: Rains via YouTube

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Video: Rains FW21 collection at CPHFW

In this video, outdoor lifestyle brand Rains has presented its FW21 collection at Copenhagen Fashion Week (CPHFW). Watch the video below. Do you want to see more FW21 clothing collections? Click here to view the FashionUnited Marketplace. Video: Copenhagen Fashion Week via Vimeo Photo credit: Copenhagen Fashion Week

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Video: Rains presents its Spring/Summer 2021 film

During the most recent edition of Copenhagen Fashion Week Rains presented it's Spring/Summer 2021 collection in a short two and a half minute film. The Danish outerwear brand chose an empty swimming pool, overgrown with shrubs as the setting for their film giving a look into what outwear offerings they will give next spring. Source: Copenhagen...

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Copenhagen fashion week SS21 highlights

Merging the digital with the physical, Copenhagen’s hybrid showcase provided 72 hours of fashion to be enjoyed IRL and online. A mix of classic catwalk staging, video presentations and talks from leading industry players, opened up the event to a wider international audience. Trendstop brings FashionUnited readers an insight into the key...

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Copenhagen Fashion Week AW20: Rains presents first catwalk show

Danish brand Rains made its debut at Copenhagen Fashion Week for autumn/winter 2020 to present its first catwalk show to mark the brand’s transformation into an “all-weather lifestyle concept”. Entitled ‘Chasing Time’, the autumn/winter 2020 collection showcases the brand’s focus on slowing down and refocusing attention towards mindfulness, in...