Ralph Lauren news and archive

Ask Ralph: Ralph Lauren launches AI-powered digital stylist with Microsoft

In the US, fashion house Ralph Lauren has launched Ask Ralph, a new AI-powered styling tool within the Ralph Lauren app. The digital assistant acts as a virtual stylist. It provides users with instant, personalised outfit advice from the womenswear and menswear Polo Ralph Lauren collections through simple questions or prompts. The tool was...

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Ralph Lauren starts new financial year with strong growth

US fashion group Ralph Lauren Corporation (Ralph Lauren) achieved unexpectedly strong growth in sales and earnings in the first quarter of the 2025/26 financial year. As a result, the company raised its forecasts for the full year on Thursday. In the first quarter, which ended on June 28, group revenue reached 1.72 billion dollars. This exceeded...

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Business|ANALYSIS

Ralph Lauren’s approach to brand equity, Gen Z, and the metaverse

Over the past months, Ralph Lauren has taken the lead as a trailblazer into new digital markets. From dressing up Emojis to launching exclusive virtual experiences or debuting limited collections for Roblox and Zepeto avatar customers, the quintessential preppy fashion group is taking the metaverse by storm. “We are getting into a new space...

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Video: Ralph Lauren launches on Roblox

In this video, Ralph Lauren has debuted its look on Roblox. Watch the video below. Click here to read more about the launch. Video: Ralph Lauren via YouTube Photo credit: Image: Ralph Lauren x Roblox Meta keys: cat: video: country_names: com, UK, au, in, NZ, ca, ie Author: FashionUnited

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Video: Ralph Lauren holiday collection

In this video, Ralph Lauren has presented its 2021 holiday collection. Watch the video below. Video: Ralph Lauren via YouTube Photo credit: Image: Ralph Lauren via YouTube

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Ralph Lauren reveals goal to achieve net-zero emissions by 2040

American fashion company Ralph Lauren has set a new goal to reach net-zero greenhouse gas emissions by 2040. The announcement is part of the company’s recently published Global Citizenship and Sustainability Report, which provides an update on its Design the Change initiative. Other goals the company has revealed include gaining Cradle to Cradle...

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Is Ralph Lauren’s CEO being overly conservative regarding Covid recovery?

Ralph Lauren (NYSE:RL) shares shred almost 10 percent Thursday after the fashion retailer’s CEO Patrice Louvet warned in a call with analysts that “We’re not completely done with Covid.” The company restored their dividend, suspended due to the pandemic, but it wasn’t enticing enough for investors to either buy or hold onto their shares. “This...

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Fashion

Ralph Lauren launches bespoke polo with new personalisation service

Ralph Lauren, in a bid to accelerate its personalisation service, is launching a made-to-order version of its iconic polo shirts. This is the first time the American luxury brand has introduced a full made to order service of its polo’s, available both online and in stores. Prices start at 100 pounds and allow for personalisation and placement...

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Jack Becht tapped as Ralph Lauren creative director

Ralph Lauren has named Jack Becht, the former digital fashion director at Selfridges, as creative director, agency, overseeing Polo, Luxury, Lauren Home, and RL content studio divisions. Becht will report to Alice Delahunt, chief digital and content officer. The news was reported by WWD. Becht has spent ten years in advertising, branded content,...

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Fashion

Ralph Lauren unveils scalable zero-wastewater cotton dyeing system

Ralph Lauren Corporation has launched Color on Demand, a “revolutionary” dyeing platform that aims to transform the way the fashion industry colors cotton. The multi-phased system dyes cotton more sustainably, more effectively and faster than other methods, according to the brand, and aims to eventually deliver “the world’s first scalable zero...

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Fashion

Ralph Lauren teams with Snapchat for AR experience series

Ralph Lauren is introducing a series of immersive digital-first experiences, utilizing a first-to-market Snapchat logo scan feature for apparel. App users will be able to scan the brand's iconic Polo Pony logo from embroidery, fabric or other medium to unlock a series of augmented reality experiences, engaging the consumer in new ways. The...

Fashion

Ralph Lauren named official outfitter of Australian Open

Ralph Lauren has announced a new, global long-term partnership with The Australian Open that will see the US fashion label become the official outfitter of the annual Grand Slam tennis event. The tie-up, which will kick off at the Australian Open 2021, will see Ralph Lauren outfit all on-court officials, including ballkids and chair umpires, in...