Rapha news and archive

Rapha and Outdoor Voices launch women's athleticwear collaboration

Rapha and Outdoor Voices have launched a collaboration of women's cycling apparel. Bringing together the cycling brand's expertise of functional clothing and Outdoor Voices' reputation for athleticwear, the collection. “Together with OV we set out to achieve a positive and inclusive experience for all women who love cycling, and also break down...

Fashion Featured

Rapha launches new custom service with Unmade

British cycling lifestyle brand Rapha is partnering with Unmade to offer a new personalised design service to its customers, where they can design and manufacture digitally printed apparel. Using Unmade software, which offers an end-to-end digital custom solution for on-demand production at scale, Rapha’s customers can create a complete team kit...

BusinessFeatured

These 3 outdoor brands turned their customers into communities

Consumers care more and more about the environment, according to Jan Agelink, one of the founders of Dutch trendwatching firm Buro Jantrendman. He presented a lecture titled “Fashion goes outdoor” at Dutch fashion trade fair Modefabriek last month. According to Agelink, not only are today’s consumers changing their shopping habits to reduce...

Fashion Featured

Future of retail: five examples of storytelling done right

Storytelling is a recurrent topic in the world of retail, especially when it comes to fashion. How to define the identity of your store or brand? How to present your store or brand in a way that matches its identity? How to tell an authentic story that consumers will identify with? Trendwatchers Jan Agerink and Birgit Maas, from Dutch...