Rental news and archive

Freitag launches rental service

Swiss bag brand Freitag took a step towards a circular business model with the launch of its rental service, Freitag Rent. The brand announced this in a press release. Freitag joins brands such as Decathlon, Bever, H&M, Urban Outfitters and Nike, which previously launched similar rental services. Peter Hollenstein, project manager at Freitag...

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Fashion

Where’s the party? How to navigate the occasionwear market

As economies reopen and international vaccine roll-out programmes see travel restrictions relaxed, gatherings – both indoor and outdoor – are gaining popularity. Consumers are embracing their new freedoms, with many planning summer holidays and attending small events and celebrations. Brands should take note that new dress codes for...

Retail|In Pictures

Rental platform Rotaro opens first retail pop-up

Rotaro, the fashion rental service focusing on sustainability, has opened its first-ever pop-up store in London. Located on Carnaby Street, Soho, the curated space will be open for two months and will house rental pieces from JW Anderson, House of Sunny, Stine Goya, Anouki, Materiel Tibilisi, and Stand Studio. Customers will be able to rent...

Retail

By Rotation to open a rental pop-up at Westfield London

Rental app By Rotation is to open the brand’s first-ever physical pop-up at Westfield London in July. By Rotation has secured a 3,300 square foot store at Westfield London to showcase the top fashion rental item from the app, alongside hosting panel discussions, workshops and sustainability masterclasses. The pop-up will run from July 1 - 12 and...

Retail

Kidswear brand Newbie to launch on rental service Hyber

KappAhl’s brand Newbie is strengthening its position as a supplier of affordable and responsible kidswear by offering a selection of its range to rent via Hyber. The move is part of KappAhl’s commitment to be more sustainable and circular, explained the brand in a statement, while also making their clothing available to more people, while “...

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Fashion |Interview

Why brands are finding success in men’s clothing rental

Clothing rental services are reaching new demographics and regions. Now, more than ever, consumers are looking for practicality, convenience and affordability. And rental services make all three possible. Rental technology platform CaaStle has expanded its services to the UK for the first time, partnering with L.K. Bennet for an unlimited...

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Retail

Menswear rental platform Garmentry launches in UK

Menswear fashion rental marketplace Garmentry has launched in the UK. The London-based platform allows users to rent a range of ready-to-wear, occasionwear and accessories, or list their own clothing on the site at their own price point and availability. The company operates on a commission based model, charging 15 percent on each rental,...

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Business

Building the business case for circular business models Part 2: Rental

The potential of circular business models continues to grow in the apparel market—more and more rental and resale experiments and pilots are being launched and market growth is outpacing traditional retail. Nevertheless, for brands looking to design and launch a circular business model, there are many real and perceived barriers associated with...

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Fashion

Ganni launches rental-only collection at Copenhagen Fashion Week

Danish fashion brand Ganni has unveiled a rental-only collection of reworked pieces to celebrate its Copenhagen Fashion Week digital four-day live experience, culminating with a live musical performance on February 4. The rental ‘Stage’ collection is the brand’s latest iteration of its fashion pop-up concept, Ganni Kiosk, and will be available...

Retail

Selfridges to launch first designer rental collection

Selfridges has partnered with Hurr Collective to launch its first ever designer fashion rental collection. There are over 100 pieces in the collection from more than 40 brands and rentals will be available for 4, 8, 10 or 20 days, at discounted prices from the designer’s recommended retail price (RRP). “Hurr collective is a bit different to a...

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Business

Reading the fine print: Ensuring Circular Business Models are truly sustainable

Amsterdam - It is no secret that when it comes to circularity, the fashion industry faces multiple issues from overproduction to underutilisation to the growing textiles waste mountain. A shift towards fast fashion in the past two decades has led to the dramatic decrease of the practical service life of clothes (how long they are actually worn)...

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Business

Something old, something borrowed: the rise of resale and rental in fashion

Fast fashion brands drop new collections as often as every two weeks, illustrating the fast cycle of manufacturing, buying and disposing of which drives the fashion industry’s wastefulness and polluting impact. In fact, it is estimated that more than half of the fast fashion produced is disposed of in under a year. But it appears that the “...