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Retail

Second-hand: The Row follows close behind Hermès and Goyard with 97 percent retention rate

Certain brands stand out as unshakeable pillars in the second-hand fashion market. Hermès immediately comes to mind, with handbags perceived as investments as profitable as prime property. However, this rapidly developing segment also holds surprises. The recent Clair Report, published by resale site Rebag, revealed the impressive performance of...

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Business

Second-hand: When reselling becomes more effective than traditional digital tools

After years of expansion driven by online advertising and social media, brands are now reaching a financial point of no return: customer acquisition cost. According to Datareportal and Statista, the cost of a conversion via Meta Ads climbed by 61 percent between 2021 and 2024, while Google Ads increased by 44 percent. At the same time,...

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