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Hoff consolidates its European expansion with its first store in Amsterdam

Spanish footwear brand Hoff has formalised its registration with the Netherlands Chamber of Commerce, a first move ahead of the opening of its first store in Amsterdam during the first quarter of 2026. The move consolidates the brand's progress within its international expansion plan in Northern Europe. This market is gaining importance in its...

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Retail|ANALYSIS

Experiential luxury vs. material purchase: New balance of brand strategies

The phenomenon is observed across the globe. Affected by the economic situation, consumers are turning away from material acquisition in favour of, at times, experience. Initiatives like 'The Louis' by Louis Vuitton in Shanghai raise the question of the effectiveness of this immersive shift. Is it a long-term brand-building exercise, or can we...

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