Rue21 news and archive

Rue21 announces plans to open 15 new stores next year

As several retailers plan to shutter physical stores and refocus efforts on digital commerce, Rue21 has said that it will open 15 more stores in the new year. These new locations will join the retailer's existing 673 stores across 45 states. The company's CEO Bill Brand said in a statement that this announcement "is a testament to the leadership...

People

Rue21 names Bill Brand chief executive officer

Rue21 has appointed a new chief executive. Bill Brand joins the company, taking the helm from interim chief executive officer John Fleming. Fleming will return as a board member. Brand recently served as president of HSN and chief retail officer of Carnival Corporation. He brings with him experience leading teams to build out omni-channel...

People

Rue21 CEO and chairman Michael Appel departs company

Rue21 is out its chief executive. The U.S.-based fast fashion brand today announced that Michael Appel will no longer serve as either CEO or chairman of the Board. He had been with the company for two and a half years and will now return to his consulting practice. The company thanked Appel in a press statement for his time with the company and...

Fashion

Rue21 partners with the Humane Society through sale of gift cards

Rue21 is offering customers a second gift to go along with a gift card purchase this season. The fast fashion retailer has teamed with the Humane Society of the United States to raise money towards ending cruelty and neglect of all animals. Proceeds from every Rue21 gift card will benefit the Humane Society for a limited time. The retailer is...