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Retail

Why 25 percent of new European openings are American: Europe, a post-pandemic US hub

Retailers from the US and North America now account for a quarter of new European openings. Amid a slowdown in the domestic market and new trade conditions, the continent is once again becoming a growth area for the US. A shift confirmed by Savills and WWD According to a study by Savills, reported by WWD on November 3, 2025, American brands...

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