Schanel Bakkouche news and archive

Creative Directors are Embracing Data

Fashion has always existed at the nexus of art and commerce. It is an endeavor that strives to balance emotional connection and profitability. And it requires a left and right brain approach to be successful. For years, capturing and analyzing data has supported fashion companies in their efforts to better understand, target and engage their...

Podcast

Creativity, Meet Data

Fashion has always existed at the nexus of art and commerce. It is an endeavor that strives to balance emotional connection and profitability. And it requires a left and right brain approach to be successful. Schanel Bakkouche, founder and creative director at SFB Creative, as well as editor and stylist for Vogue International Publications,...