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Retail

Harrods aligns its retail experience with V&A's Schiaparelli exhibition

In London, the department store Harrods is dedicating an installation to Schiaparelli, following the “Fashion Becomes Art” exhibition at the Victoria & Albert Museum (V&A). By engaging with this cultural moment, the retailer is creating a dialogue between the shopping experience and artistic references. Harrods is combining its in-store...

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Fashion

Trompe-l'œil, 'fools the eye': an exploration of illusion in fashion

The catwalk is flooded with looks using trompe-l'œil ('tromp-loy'). The French term literally means 'deceive the eye'. In fashion, it is a technique where a designer creates an optical illusion by playing with perspective and dimension, making 2D appear 3D. In other words, you see something that is not there. Who invented this trick and how is...

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