Serena Williams news and archive

Video: Nike's 'Dream Crazier' female-focused campaign

Nike's girl power inspired "Dream Crazier" campaign featuring Serena Williams. Source: Nike, YouTube.

Poshmark appoints Serena Williams to board

Peer-to-peer second hand e-tailer Poshmark has appointed tennis champion and fashion designer, Serena Williams to its board of director. In a statement, Poshmark stated that Williams was a “natural fit” to join its board as the company continues to scale its social commerce platform as the tennis star has been an “advisor and investor in...

Fashion

Virgil Abloh designs Nike collection for Serena Williams

Tennis player Serena Williams has gathered million of fans worldwide not only for her performance on the court, but also for her sense of style. Who can forget the denim skirt she wore on the 2005 US Open, or the leopard-print dress from 2014? Now, she’ll return to Flushing Meadows wearing Nike pieces exclusively designed for her by Virgil...

Fashion

Serena Williams launches new clothing line of affordable looks

Serena Williams has debuted a direct-to-consumer collection that offers fans sports and evening wear at accessible prices. The collection titled 'S', features 12 items - including t-shirts, dresses, jackets, and underwear. Additional pieces are set to be released through the summer and fall. The items, which are labeled as being “Inspired by...

Fashion Featured

Oscar de la Renta presents 'timeless elegance' during NYFW

Oscar de la Renta closed day six of New York fashion week with a stunning display of timeless elegance that eclipsed the likes of Vera Wang, Tory Burch and Serena Williams. There were more than 70 events celebrating spring/summer 2016 on day six of the bi-annual style fest as New York sweltered in the September heat. Here are the highlights:...