Shein news and archive

Why ultra-fast fashion's 'cheap' argument is a consumer 'scam'

Paris - The French state's fight against Shein and other e-commerce giants is initially “symbolic” and “regulatory”. However, it must be coupled with a “cultural strategy” to confront platforms that sell clothing and, above all, “instagrammable emotions”. This is according to Benoît Heilbrunn, a philosopher and marketing professor. “Shein's...

Shein website avoids suspension by French court

On Friday, the Paris judicial court rejected the French state's request to temporarily block the Shein website. It deemed the measure “disproportionate” following the e-commerce giant’s voluntary removal of illicit products. The court acknowledged “serious harm to public order”, citing the sale of sex dolls resembling young girls, weapons and...

Taxation of small Chinese parcels: EU moves to practical implementation

Brussels (Belgium) - The principle has been agreed, yet practical details remain to be settled. The 27 member states must find a provisional solution on Friday to tax the mountains of small Chinese parcels imported into the European Union “as soon as possible” in 2026. This move comes without waiting for the initial deadline set for 2028. Some...

Europe unites against ultra-fast fashion: eight countries call on Brussels to “strengthen” mobilisation

Led by France, eight European countries are calling on the European Commission and member states to “strengthen” their “collective mobilisation” against the “systemic risks” they believe are posed by e-commerce platforms such as Shein and its competitors. The letter was sent to Brussels on Monday. “We call on the Commission to mobilise strongly...

French retail sector unites against Shein

Major French trade federations representing sectors from mass market retail to clothing and toys are suing Shein for “unfair competition”. The Asian e-commerce giant, already under government scrutiny, described the move as a “boycott attempt”. Several sector organisations stated in a press release that Shein’s model “relies on non-compliance...

Italy gears up to fight fast fashion

Milan, Italy - The Italian fashion industry is looking to defend itself against Shein. The platform recently challenged the industry on its home turf in Milan with a chic collection and an army of influencers. "Hundreds of thousands of parcels arrive at our homes every day. We must react," Luca Sburlati, president of the fashion employers'...

France inspects 200,000 Shein parcels at airport

France is conducting a massive inspection of 200,000 parcels from the low-cost online platform Shein at a Paris airport. The inspection is being carried out by customs and the authority for competition, consumer protection and fraud prevention. “This operation, of an exceptional scale, aims to verify product compliance, the accuracy of the...

Paris urges Brussels to take action against Asian platform Shein

Paris, November 6, 2025 (AFP) - The European Commission “must take action” and sanction the online platform Shein, which is “clearly in breach of European regulations,” urged the French minister of foreign affairs on Thursday. “It has been three years since the regulations were adopted; the European Commission must take action,” stated Jean-Noël...

France suspends operations of online platform Shein

France has temporarily suspended the operations of the low-cost online platform Shein. At the direction of prime minister Sébastien Lecornu, the government has initiated proceedings to suspend Shein's site until the platform can demonstrate to the authorities that all its content complies with French laws and regulations, the Ministry of Economy...

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Shein opens first physical store in Paris, drawing bargain hunters to BHV

Paris - Out of “curiosity” or because “it’s cheaper”, customers began to gather outside the department store on Wednesday. They were waiting for the opening of the Shein store at BHV in Paris at 1pm, despite the controversies surrounding the Asian giant's practices. UPDATE France suspends operations of online platform Shein “My husband doesn’t...

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