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Shein fined 40 million euros in France for false discounts

The ultra fast fashion retailer Shein has been fined 40 million euros. The brand was reprimanded by France's Directorate General for Competition, Consumer Affairs and Fraud Control (DGCCRF) for misleading commercial practices towards consumers. The sanction follows an investigation into Infinite Style E-commerce LTD (ISEL), the company...

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Retail

Visit to the Shein pop-up: what makes the fast-fashion giant so appealing?

Berlin's luxury shopping mile, the Kurfürstendamm, begins at Breitscheidplatz and becomes increasingly exclusive the further one walks towards the west. However, going west past Gucci, Chanel, and Hermès this August, you'll find the very opposite end of the price and quality scale: Shein. The Chinese ultra-fast fashion company has opened a...

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