Shein news and archive

Do Zara and H&M generate 12 times more textile waste than Shein?

As the 2026 legislative debate centres on implementing decrees for the law against ultra-fast fashion, a field study challenges our assumptions. The primary burden on the circular economy does not currently stem from new digital players, but from legacy brands. The saturation of recycling channels is linked to this long-established production...

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‘Loi Violland’, France's anti-fast fashion law: Brussels hits the brakes again

France's ambitious ‘anti-fast-fashion law’ (Loi Violland) is in limbo. Although the French Senate approved the law in 2025, the European Commission (EC), which had already raised objections last September, vetoed it again in April. Brussels argues that the law disrupts the principles of the European single market and is discriminatory, as stated...

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E-commerce: China issues new guidelines to regulate platforms under EU pressure

Just days after a historic visit from a delegation of nine MEPs, Beijing published new national strategic guidelines on Monday, April 6, 2026. Amidst reinforced customs duties and a push for “harmonisation with international rules”, China is reforming its ultra-fast fashion model, which has become a major issue in economic diplomacy. Trigger:...

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Greenpeace accuses Shein of selling contaminated products in EU

The environmental organisation Greenpeace has accused Chinese fashion retailer Shein of continuing to sell harmful products in the EU despite warnings. “Shein's audacity is shocking. The company promises to protect consumers before the EU Parliament, yet in reality, it continues to sell heavily contaminated products,” said Moritz Jäger-Roschko,...

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Shein to open in provincial BHV stores this Wednesday, following Paris debut

Initially announced for late 2025, Shein stores are opening this Wednesday in four provincial BHV department stores. The rollout comes four months after the outcry caused by the brand's first permanent store opening at BHV Marais in Paris. These openings in French cities Limoges, Angers, Dijon, Grenoble and Reims stem from a partnership unveiled...

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US Congress reconsiders de minimis rule for low-value parcels

While the US administration officially ended the customs exemption for low-value parcels at the end of 2025, the de minimis issue has abruptly resurfaced in Washington. The cause is a new bill introduced in the House of Representatives. It seeks to partially reintroduce specific treatment for small imported shipments. This is a strong signal in...

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France reduces legal demands against Shein in appeal hearing

Paris (France) - In the initial hearing, the French state requested a complete block of the Shein website for selling illicit products. On Thursday, during the appeal, the state demanded the blocking of only the marketplace reserved for third-party sellers on the Asian platform. The Paris Court of Appeal will deliver its decision on March 19. On...

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Brookfield Asset Management: How “Canadian Warren Buffett” became new owner of BHV Marais

The iconic Bazar de l’Hôtel de Ville, with its 45,000 square metres and glass rotunda opposite Paris city hall, officially changed property owner on January 28, 2026. For an estimated sum of nearly 300 million euros, investment firm Brookfield Asset Management acquired the department store's building from the Galeries Lafayette group. This...

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French government appeals rejection of Shein website suspension

The appeal hearing regarding the state's request to temporarily block the Shein website in France is scheduled for February 5. This follows the initial rejection of the case. The office of the minister of commerce, Serge Papin, confirmed the date to AFP on Tuesday. On December 19, the Paris judicial court rejected the suspension request, deeming...

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Why ultra-fast fashion's 'cheap' argument is a consumer 'scam'

Paris - The French state's fight against Shein and other e-commerce giants is initially “symbolic” and “regulatory”. However, it must be coupled with a “cultural strategy” to confront platforms that sell clothing and, above all, “instagrammable emotions”. This is according to Benoît Heilbrunn, a philosopher and marketing professor. “Shein's...

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Shein website avoids suspension by French court

On Friday, the Paris judicial court rejected the French state's request to temporarily block the Shein website. It deemed the measure “disproportionate” following the e-commerce giant’s voluntary removal of illicit products. The court acknowledged “serious harm to public order”, citing the sale of sex dolls resembling young girls, weapons and...

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Taxation of small Chinese parcels: EU moves to practical implementation

Brussels (Belgium) - The principle has been agreed, yet practical details remain to be settled. The 27 member states must find a provisional solution on Friday to tax the mountains of small Chinese parcels imported into the European Union “as soon as possible” in 2026. This move comes without waiting for the initial deadline set for 2028. Some...