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Shein prepares to open a store in Paris' BHV Marais

The Asian ultra-fast fashion giant Shein, criticised for its practices, will open its first-ever permanent physical store in the world at BHV in Paris on Wednesday. The announcement was made on Friday on Instagram by Société des Grands Magasins (SGM), the owner of BHV. The brand, whose factories are mostly in China, will offer its thousands of...

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Copyright: online retailer Nelly appeals Shein ruling

The Swedish Nelly Group, a publicly listed online fashion retailer in the Nordic region, has appealed the recent ruling in its legal dispute with Chinese fashion giant Shein. The case began in 2023 when Nelly discovered that Shein had used more than 30 of the company's product images without permission. Although Shein removed the images after...

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Disneyland Paris cancels BHV Christmas project over Shein partnership

Disneyland Paris is cancelling its Christmas project with BHV following the announcement of a partnership between the platform Shein and the Parisian department store. The theme park confirmed the news, originally reported by Le Parisien, to AFP on Thursday. Disneyland Paris is France's most visited theme park. It was scheduled to install a...

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French department store operator dropped by investment bank following Shein collab

French department store operator Société des grands magasins (SGM) has seen its deal to acquire the property of the Parisian department store BHV Marais collapse after its new partner, fast fashion giant Shein, caused the withdrawal of a key state-backed investor. SGM, which operates BHV, has condemned what it calls “political pressure” but...

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Shein announces opening of permanent stores in France, a world first

Paris - Asian platform Shein has chosen France to open its first permanent physical stores, a world first. The brand claims this is a “commitment to revitalising city centres”. Shein is regularly accused of unfair competition for flooding the market with discount products sold online. Six boutiques will open “from November”, first within BHV...

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Pimkie becomes a pariah: Brand excluded from French fashion federations

Paris - The Federation of Clothing Retailers (FCA), a member of the Alliance du Commerce, announced on Friday the "unanimous" exclusion of French brand Pimkie, following its partnership with the controversial Asian brand Shein, according to a press release. The fast-fashion giant Shein, "whose model is based on circumventing the rules and unfair...

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Shein seals partnership with Pimkie, sparking controversy in French fashion

Leading global fast fashion retailer Shein has entered into a strategic partnership with French womenswear brand Pimkie. Founded in 1971, the label will be sold internationally through Shein's marketplace. This cooperation also marks the launch of Shein Xcelerator in France. This is a programme designed to support emerging and established brands...

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Accused murderer ends up as a Shein model: a reminder of the risks of AI

The image of Luigi Mangione, accused of murdering the chief executive officer of UnitedHealthcare, began circulating online a few months ago. He became a strange and unexpected idol, with women queuing at the courthouse door. His definitive leap to virality came when his image was projected in a Boston nightclub. This occurred during a...

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France urges EU to delist non-compliant ecommerce platforms

Paris - The French government is urging the European Commission to swiftly adopt new powers that would allow it to "delist" online sales platforms that violate EU laws. According to a letter from Minister Véronique Louwagie, obtained by AFP, this measure is primarily aimed at companies like Shein. Louwagie wrote to European Commissioner for...

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Sustainable transport or greenwashing? Lufthansa Cargo and Shein’s agreement raises questions

Lufthansa Cargo, the European leader in air freight and the freight division of Lufthansa Group, has committed to ensuring the international delivery of ultra fast fashion brand Shein’s items, by progressively using sustainable aviation fuel. This agreement illustrates the paradox between political regulation and economic interests. It has...

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Greenwashing: Shein responds to million euro fine in Italy

Following a one million euro fine from the Italian Competition Authority, the Asian fast-fashion e-tailer Shein has shown remorse. In response to an enquiry, Shein stated that it had "immediately taken all necessary measures to address the criticisms raised". The Italian authority accused Infinite Styles Services Co Ltd, responsible for Shein in...

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When Asia accelerates in textiles, Morocco falters

The Moroccan textile industry, long a spearhead of the national manufacturing sector, is now showing substantial signs of decline. Despite the post-Covid recovery, clothing exports are down, undermined by the rise of Asian low-cost leaders, geographical dependence on a few markets, and outdated production facilities. Moroccan exports witness...