Size inclusivity news and archive

Eloquii launches bridal "pop in" with Ella & Oak

Eloquii has made its latest foray into the bridalwear market. The popular retailer specializing in women’s clothing sized 14 to 28 partnered with bridal retailer Ella & Oak. The collaborative effort will see a series of bridal "pop-in” shops in four key Eloquii locations. Starting February 28, Eloquii will host Ella & Oak styles in a traveling...

Fashion

Tamara Mellon integrates inclusive sizing to boot collection

Luxury footwear brand Tamara Mellon has launched inclusive sizes for the first time. The company's popular Icon Boot now comes in three options for calf size, as a response to consumer demand. "When Icon first launched, it quickly became a bestseller," reads the Tamara Mellon website. "But when we started hearing from women who said it didn’t...

Fashion

10 steps by brands and retailers towards size inclusivity

Traditional beauty ideals are increasingly being challenged, broadening sensibilities and evolving aesthetics that accept and embrace a varied range of individuals. With the number of overweight and obese adults increasing in the United States and Europe, the demand for plus size clothing too increases. While plus-size models like Ashley Graham...

Fashion

Dolce & Gabbana becomes the first luxury fashion house to extend sizes

Dolce & Gabbana is the first luxury fashion house to extend its size range to 20 (22 in the UK and 54 in Europe) -- an inclusive move on the part of the brand which has been recently accused of racism because of an advertising campaign aimed at the Chinese audience. In a statement sent to British newspaper The Telegraph, designers Domenico Dolce...

Fashion

Madewell to offer wider side range

The long-running women’s clothing brand Madewell is set to expand its size offerings. The company will now make available dresses, tops and jackets that go up to 3X while denim pieces will range from 23 to 37. The 52 new pieces mark a step forward for the brand as it joins several notable fashion houses like Savage X Fenty, ASOS, Loft and New...

Business

J.Crew to tap on the U.S. 21.4 billion dollars plus-size opportunity with new label

J.Crew is all set to capitalize on the 21.4 billion dollars plus-size opportunity with the launch of a new, size-inclusive collection called Universal Standard for J.Crew. The new fashion line offers clothing in sizes ranging from XXS to 5X. Deborah Weinswig from Coresight Research highlights at ‘Forbes’ that the women’s nonstandard-size...