Skiwear news and archive

Balenciaga launches skiwear collection with campaign by Adam Peter Johnson

French luxury house Balenciaga, part of the Kering group, has launched a skiwear collection. The line is presented in a dedicated campaign photographed by Adam Peter Johnson, which focuses on the pieces' versatility for both indoor and outdoor wear. The images place the collection in distinctly Parisian interiors, where snow falls surreally...

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Business

Premium over mass: how the ski market is reinventing itself

As tulips begin to bloom in the valleys and trees start to bud, the winter high season returns to the mountains. At Easter, snow enthusiasts travel to the mountains one last time to enjoy the final runs of the season. What is the current state of the ski and snowboard market? For decades, the health of the industry could be reliably gauged at...

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Fashion

Chloé and Fusalp collaborate on skiwear collection

Two French heritage labels Chloé and Fusalp have collaborated on a skiwear capsule collection for winter 2020. The collection marks the first time Chloé and Fusalp have teamed up on a co-branded offering and features technical outerwear, knitwear and accessories. Designed to be suited for “both the city and the slopes” the elegant and...

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Video

Video: The evolution of ski fashion over 100 years

Ever wonder what was the hottest skiwear trends throughout the decades? In this video, Glamour answers that very question. Take a look back at the last century of the popular women's ski clothes. From woolen skirts in the 1920s, to tailored outerwear in the 1930s all the way to the iconic vibrant neon colors in the 1980s, Glamour shares the most...

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Fashion

Skiwear 2020 trends dominated by cruelty-free clothing

This year’s skiwear will be cruelty-free and made of soybean and hemp, incorporate wearable tech for performances including ice-repellent snow boots, as well as including Ultra HD cameras that will help snow lovers capture Insta-worthy action shots, according to new research from winter holiday provider Club Med. Estelle Giraudeau, managing...