Slow Fashion news and archive

Asket to launch final product

How many garments should an essential wardrobe contain? Opinions differ. Some may manage for quite a while with just three t-shirts, two pairs of trousers, a shirt/blouse and a sweater while others may last just two days with it. Swedish slow fashion brand Asket has been thinking about this question for quite some time; in fact, since it was...

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Podcast

Podcast: The Glossy Podcast speaks to Cleobella founder, Angela O' Brien

In this episode, the Glossy Podcast has interviewed the founder of sustainable fashion brand Cleobella, Angela O' Brien. Listen to the podcast below. Source: The Glossy Podcast via Megaphone Photo credit: Image: The Glossy Podcast

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Fashion

Craft clusters, how one sustainable brand uses India’s textile heritage

Launched in 2009 the brand Injiri, meaning real India, focuses on textile development and sustainable usage of materials from across India which, perhaps more than any other country, has long supplied the fashion industry with extraordinary handwoven textiles. But how much do we really understand of these centuries-old techniques and what goes...

Fashion

Sustainable Swedish brand Asket steps into womenswear

Sustainable Swedish brand Asket is branching out from its menswear roots with the launch of its first womenswear collection this summer. The six-year-old brand, which sells timeless menswear staples and encourages shoppers to have “smaller but better wardrobes”, announced Thursday it will begin by introducing six garments as part of a new...

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Retail

Asket to open first physical store in Stockholm

Swedish slow fashion brand Asket is opening its first physical store in Stockholm on Saturday, 22nd May 2021. Launched in 2015 as an online-only D2C brand, Asket has used its online presence to spearhead transparency and accountability and now wants to bring this same approach to physical retail. “To slow down consumption, we need people to...

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Fashion

Big fashion brands back Bangladesh recycling scheme

Over 30 fashion brands and manufacturers have joined a new initiative to collaborate on cutting down textile waste and reusing materials to create new products in Bangladesh’s garments factories. The Circular Fashion Partnership announced this week that it is bringing brands such as H&M, OVS, Marks & Spencer, Berska, Pull & Bear, C&A, Kmart...

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Retail

Asket overhauls its packaging, reduces e-commerce impact

Even though their e-commerce site has ensured the survival of many fashion retailers during the global pandemic, it is no secret that the flood of shipped packages has had a negative impact on the environment - seven times more packaging is required for e-commerce compared to brick-and-mortar retail. Swedish menswear label Asket wanted to do...

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Fashion |INTERVIEW

Slow fashion label Asket: “We are almost anti-fashion”

Fewer collections, longer lasting creations - rarely before did the future of slow fashion look so realistic. Swedish slow fashion label Asket focuses on an ascetic lifestyle; less is more. This is why the Stockholm-based brand has been concentrating on timeless basics and only one permanent collection since its founding days in 2015....

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Business|INTERVIEW

One coat for all seasons: Daphne Gerritse, Founder and Designer of Rain Couture

Boutique label, Rain Couture Amsterdam, has garnered a following for their multi-functional coats with a luxurious design flair. Embrace the seasons is ingrained in the label’s philosophy: There is no such thing as bad weather, only various ways of exploring the glimpse of your time-as stated on the company’s website. With two physical stores...

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Fashion |INTERVIEW

Sustainable fashion labels campaign to slow down the fashion industry

The spread of the novel coronavirus is presenting fashion companies with unprecedented problems. Therefore, a movement is now forming among the sustainable players, one of whose founders is German fashion label Lanius, to slow down the fashion industry. Since mid-March, clothing stores in Germany have been closed in order to contain the spread...

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Podcast

Bel Kazan, a pioneer in slow and ethical fashion.

Belinda Kazanci, founder of the ethical label Bel Kazan was invited to Spirit of 608’s podcast “FEST” (fashion, entrepreneurship, sustainability + tech). What is special about her fashion brand is the whole journey that started in Bali, Indonesia, 15 years ago and now has a store in Los Angeles, while collecting lots of fans of her designs and...

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Fashion |OPINION

Forget G7, slow fashion is the fast track to a bright future

François-Henri Pinault, CEO of luxury conglomerate Kering, unveiled the G7 Fashion Pact this week, a coalition of 32 fashion houses which includes Prada, Tapestry, Nike, Adidas and Burberry, committed to protecting the world’s climate, biodiversity and oceans. The Pact is the result of a clarion call from French President Emmanuel Macron and...