Snapchat news and archive

Snapchat announces AR try-on and social shopping features

Snapchat has announced new augmented reality tools for its users to virtually try on outfits and accessories. Luxury brands like Prada and Farfetch are among the companies that have signed up to use the technology that detects and responds to body movements and facial dimensions. Farfetch is using 3D body mesh and has 40 built-in voice controls...

Fashion

Levi's launches a line of virtual clothing via Snapchat

Levi's is going digital this holiday season. The denim brand has teamed with Snapchat to create a line of clothing for Bitmoji. Snapchat users can now customize their avatars using Levi's styles, across jeans, jackets and shirts. Users will be able to see their Levi's outfits across in-app features and mobile games integrated with the app,...

Fashion Featured

Snapchat partners with Adidas, Topshop, Farfetch on new e-commerce feature

Adidas, Topshop and Farfetch are among the big-name fashion brands to have become advertising partners of Snapchat in the UK for its new e-commerce offering designed to “simplify the consumer purchase journey and drive measurable ROI”. To be more precise, the multimedia messaging app has launched a new free-to-use Dynamic Product Ads (DPAs)...

Fashion

Adidas becomes first retailer to sell directly in Snapchat game

Adidas has become the first retailer to allow customers to purchase items within a Snapchat game. To be more precise, players will be able to get their hands on a pair of Adidas baseball cleats. The German sportswear giant partnered with Snapchat to launch an 8-bit game called ‘Baseball’s Next Level’, inspired by old-school videogames and the...

Retail

Snapchat teams up with Amazon to launch visual search tool

Snap Inc., the company behind messaging app Snapchat, has announced a new tool in partnership with e-commerce giant Amazon. Beginning this week, Snapchat users are able to search for products on Amazon by pointing the Snapchat camera at a physical product or bar code. “When the item or bar code is recognized, an Amazon card will appear...

Fashion Featured

Snapchat faces further brand backlash as 3 million users abandon platform

The number one rule of digital marketing for brands is to engage with audiences in the social channels where they are active. It would appear that Snapchat is in more than a little trouble, with the photo and video sharing platform losing 3 million active daily users in the past quarter and brands following suit. The company has been under...

Business

Snapchat parent begins IPO process

Snapchat parent firm Snap Inc. has filed confidentially for a public share offering valuing the disappearing messaging platform at more than 20 billion US dollars, The Wall Street Journal reported Tuesday. The initial public offering (IPO) would be among the biggest in the tech sector in recent years and shine a light on the fast-growing...

Fashion

Snapchat to launch video-sharing sunglasses

London - Snap Inc, the newly renamed parent company of social messaging app Snapchat, is to launch sunglasses with integrated video cameras to make it easier for users to create memories to upload via the app. The sunglasses, dubbed Spectacles, will feature one of the smallest wireless video cameras in the world, and will be capable of taking a...

Fashion Featured

ShopStyle launches tool to monetise Snapchat

ShopStyle, the e-commerce and affiliate platform used by brands and bloggers, has found a way to make Snapchat shoppable, by introducing a companion app that enables users to screenshot what they want to buy. Using Emoticode, brands and bloggers are able to make photos and snaps linkable by converting URLs into shortened links using emojis and...