Sneaker news and archive

On launches first women’s exclusive sneaker

Swiss high-performance sportswear brand On has launched the Cloudnova Wrap, its first women’s exclusive shoe, as it looks to diversify its range. The Cloudnova Wrap is designed for all-day comfort and has been designed with women in mind, constructed from a dedicated women’s foot-shaped mould to get the right size and shape. This shoe follows...

Fashion Featured

JW Anderson launches debut sneaker

Northern Irish designer Jonathan Anderson is launching his first independent sneaker under his JW Anderson label, following successful footwear collaborations with Converse. The brand’s first-ever sneaker merges leather with canvas and is described by Anderson as a “study in deconstruction, craft and exploded proportions,” all of which are...

Fashion Featured

On to launch subscription service to drive circular economy in sportswear

Swiss-based high-performance running brand, On, is launching a subscription-based service to offer fully recyclable sportswear to its customers worldwide, as it looks to drive zero waste in sportswear. The subscription service, named Cyclon, will allow subscribers to receive and wear the latest in running sportswear and then return end-of-life...

Fashion

Re/Done expands sneaker line

Los Angeles-based luxury fashion label Re/Done is expanding its line of heritage-inspired sneakers with their newest silhouette, the 70s Runner. In line with their ethos of bringing cult classics back to life, the 70s Runner is a modern reinvention of the nylon running sneakers of the 1970s, and have been designed to evoke “a sense of nostalgia,...

Fashion

Giesswein launches world's lightest Merino wool sneaker

Family-run footwear brand Giesswein is claiming to have launched the world's lightest Merino wool sneaker with its latest product launch. The new Giesswein ‘Wool Sneaker’ is only 160g, almost half the weight of an average running shoe, and the equivalent to 100 paper clips, 150 jelly beans, 160 feathers or even 800 raindrops explains the brand....

Fashion

On Running joins forces with Bang and Olufsen

Swiss sports brand On has teamed up with Danish luxury audio brand Bang and Olufsen to create what they are calling the “ultimate running kit”. Built on what the two brands describe as “shared design philosophies and a fascination for deepening human experiences” the collaboration aims to bring together running and music in a new way. The...

Fashion Featured

Roger Federer and On launches its first tennis-inspired sneaker

Tennis star Roger Federer and Swiss performance running brand On has unveiled their first tennis-inspired sneaker, The Roger. Federer, who invested in the Swiss footwear brand in November 2019, has worked alongside the On design team to create The Roger Centre Court 0-Series, a reinvention of the classic tennis trainer combining the athletes'...

Fashion |Interview Featured

On running shoes launches first lifestyle sneaker

On, the Swiss footwear brand backed by tennis star Roger Federer, is launching its first fashion-focused sneaker, the Cloudnova, as it looks to expand its audience beyond running and move into the lifestyle market. The Cloudnova has been designed with a premium sneaker audience in mind, as the first drop on May 7 will be available worldwide at...

Fashion

Nike donates to frontline healthcare workers

Global sportswear giant Nike is partnering with non-profit Good360 in the US and local organisations across Europe to donate more than 140,000 pieces of footwear, apparel and equipment to support frontline healthcare workers combating Covid-19. Nike has donated 30,000 pairs of Nike Air Zoom Pulse to health systems and hospitals in Chicago, Los...

Retail

eBay announces new system to become major player in the sneaker marketplace

eBay is building its competitive edge in the growing sneaker market. The company announced new incentives to both sneaker sellers and sneaker shoppers to use its online marketplace. Going forward, all sneakers sold for 100 dollars or more through eBay will not be charged any selling fees. For shoppers, eBay is making itself a more attractive...

Fashion |INTERVIEW

New jobs in fashion: sneaker authentication specialist

FashionUnited publishes a series of interviews dedicated to the most requested professionals in the fashion industry, both by the brands and by companies active in fashion and luxury e-commerce. We decided to hear from fashion and e-commerce companies to understand the most popular roles, how much can be gained by those in these positions, what...

Fashion

State University of New York starts sneaker online course

The State University of New York launched an online program to educate students who want to set foot in the 55-billion-dollar global sneaker industry. The Fashion Institute of Technology (FIT) at State University of New York partnered with lifestyle brand Complex for the course called "Sneaker Essentials" developed by Qubed Education, a New...