Sneakers news and archive

Groupe RAS: a French independent's strategy to compete with sneaker giants

French footwear specialist Groupe RAS (Rautureau Apple Shoes), the owner of brands No Name, Schmoove and Armistice, is entering a new phase in its history, driven by a complementary management duo. Propelled by international acceleration and a diversification into apparel, the company is now organising itself as a “creative start-up” to...

Fashion

Hoka and MAAP collaborate on hybrid running and cycling shoe

Hoka has joined forces with Australian cycling brand Maap to create a shoe that blends running, cycling and lifestyle. The two brands have developed a shoe based on Hoka’s ‘Tecton X 2’ sole. It features a carbon fibre plate to enable dynamic running on different surfaces, the US footwear and apparel supplier Deckers Brands announced on Tuesday....

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Fashion |Interview

Sustainable sneakers: Materials, production, and the future of footwear

The footwear sector, including sneakers, is incorporating sustainability initiatives, as these products are now a constant in fashion collections and are increasingly worn for various occasions. Sneakers are the focus of research and experimental projects by material producers for sustainable, recyclable, or partially recyclable components....

Fashion

Alaïa collaborates with Superga

Alaïa has collaborated with Italian heritage footwear brand Superga to elevate two of its classic sneakers. The limited-edition collection sees Alaïa’s creative director Pieter Mulier giving two of Superga’s sneaker styles a high-fashion makeover, embodying both brands’ love of clean lines, ease of fit and unique design. Mulier has added two Ala...

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People

Pakistani artist gives new flair to trainers

Haider Ali dabs a brush with an iridescent glob of paint and gets to work on a pair of sparkling white sneakers -- his latest canvas for a carnival of colour celebrating Pakistani culture. Pakistan's lorries are renowned for "truck art": candy-coloured murals depicting South Asian animals, celebrities and religious icons. The tradition...

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Business

Over 1 billion dollars - that’s how much sneaker companies raised in 2021

The figures speak for themselves - the sneaker business is still booming. More than 1.5 billion US-dollars were raised by sneaker companies this year. The green sneaker label Allbirds is just the latest example. So who are the other companies that have benefited from fresh funding? 4 million The sneaker investment app Rares is based on an idea...

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Fashion

Nike tops list of highest performing sneaker brands at resale

Sneakers dominate the resale market, that much we know, but which styles and brands are the stars, yielding the biggest return on the original investment? A new study by Money.co.uk, a London-based price comparison site, which collected data from the Stock X website and used the average change in price premium to determine how certain products...

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Fashion

Rens offers world's first sneakers made from coffee grounds

In search of cool, sustainable brands, FashionUnited stumbled upon Rens, a Finnish athleisure brand that makes the world's first sneaker from coffee grounds and recycled plastic. The Helsinki-based brand even won the 2021 Reddot Award for Outstanding Product Design for its innovation. Rens' coffee sneakers debuted in the summer of 2019 and soon...

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Fashion |In Pictures

Reebok unveils collaboration with Daniel Moon

Sportswear brand Reebok has unveiled its first collaboration with Daniel Moon inspired by the power of colour with palettes that evoke the colourists signature hair art. The ‘Major Reebok’ capsule features a bright, colourful twist on the Reebok Classic Leather Legacy and Club C Legacy silhouettes. Moon is one of the recognisable hair colourists...

Fashion

Barcelona Street Vendors Union launches game-changing sneaker brand

When he left Senegal, risking his life to make the dangerous boat trip to Spain's Canary Islands, Lamine Sarr never thought he'd end up selling fake goods on the streets of Barcelona. Known as "manteros" after the blanket on which they lay their wares, these street sellers live a precarious life, always on the lookout for the police. So Sarr...

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Fashion

Onitsuka Tiger launches collaboration with DoiTung

Japanese fashion brand Onitsuka Tiger has partnered with DoiTung, a sustainable project originating in Thailand to launch a collaborative collection of sustainable footwear. The partnership represents both Onitsuka Tiger’s and the DoiTung Development Project’s commitment towards the growing global sustainability movement, explain both companies...

Fashion

eBay to authenticate collectible sneakers

Ebay’s authentication scheme for sneakers has now rolled out to the UK. The guarantee is currently available for eligible sneakers sold in new condition for 150 USD or more and pre-owned condition sold for 300 USD or more. Eligible sneakers will display a blue Authenticity Guarantee check mark. With the sneaker resale market set to be a billion...