Snipes news and archive

Snipes buyers on why football is no longer a trend, but part of streetwear's DNA

Football is no longer a trend, but an integral part of streetwear. The kits and styles have become indispensable to street style looks, even outside of major tournaments. Overall, sport seems to be having its moment in fashion. This ranges from growing lifestyle categories and the hype around the men's World Cup to the racing bike as an...

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Leadership change at Snipes: Samuel Deichmann succeeds Dennis Schröder

Cologne-based sportswear retailer Snipes has a new chief executive officer. On Monday, the company, which is part of the retail group Deichmann, announced that Samuel Deichmann is taking over the management of Snipes Europe with immediate effect. In this role, Deichmann will be responsible for “the strategic development of the company in all...

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Mark Petereit returns to Snipes as senior head of buying

Mark Petereit takes up the role of senior head of buying and planning at Snipes. Petereit announced his new position, which he assumed on 1 August, on Friday on the career network, LinkedIn. He returns to the Cologne-based streetwear retailer after around four and a half years. Most recently, Petereit was active as buying director for...