Social Commerce news and archive

Instagram launches shopping via Reels

Shoppable content and social commerce are the new frontiers of digital sales with Instagram announcing e-commerce in its short-video feature will be made permanent. The development further highlights the importance of brands taking a mobile-first approach. With its new feature Instagram is making shopping available via every format, in its Feed,...

Retail

Baukjen introduces social commerce

London-based womenswear brand Baukjen is launching social commerce. The premium brand has teamed up with digital commerce company Curalate for the new feature which will allow consumers to explore shoppable customer-generated content on Baukjen’s website homepage and in a dedicated ‘Shop their style’ section. Instagram posts tagged ‘BaukjenStyle...

Fashion

Lulu Guinness launches onsite social commerce

British handbag and accessories retailer Lulu Guinness is launching onsite social commerce in a bid to create “a more engaging customer experience.” The retailer is working with social commerce specialist Curalate to bring user generated content in a shoppable format onto its website. Using Curalate’s technology, Lulu Guinness will collate...