Social Media news and archive

Substack, fashion journalism's new eldorado

Can fashion journalism reinvent itself? As traditional media faces a crisis, journalists are turning to the paid newsletter platform Substack. The platform promises editorial independence and substantial revenue for the most astute writers. Founded in the US in 2017, Substack is not a media outlet but a website. It allows users to subscribe to...

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Fashion

The impact of parasocial relationships on fashion in 2025

In 2025, the fashion industry became more personal. Runway presentations were made more accessible through livestream parties and backstage films. Celebrities appeared more approachable, and brands increasingly established themselves as part of digital pop culture. What social media had initiated years ago—making fashion more tangible and...

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Retail

Why ultra-fast fashion's 'cheap' argument is a consumer 'scam'

Paris - The French state's fight against Shein and other e-commerce giants is initially “symbolic” and “regulatory”. However, it must be coupled with a “cultural strategy” to confront platforms that sell clothing and, above all, “instagrammable emotions”. This is according to Benoît Heilbrunn, a philosopher and marketing professor. “Shein's...

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Business

Inditex launches 'Inditex Tech' on Medium to share technology insights

Madrid – Breaking the mould, Inditex has surprisingly launched its own account on the Medium platform. This goes against the typical dynamics of companies, large or small, perceiving any information about their internal operations as a risk. Under the name “Inditex Tech”, the owner of Zara aims to offer in-depth content related to the...

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Retail

Expert advice: 5 need-to-know social media trends in fashion for 2022

The number of social media users has been on the rise for years. In addition to being a way to maintain contact with acquaintances, social media are increasingly fulfilling a role as an (indirect) sales channel. In 2021, 41 percent of online buyers bought something through social media, according to figures from market research agency Ruigrok...

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Fashion

Pinterest predicts Goth, pearlcore and chequers will dominate 2022 fashion

Social media platform Pinterest is predicting that the fashion and beauty trends for 2022 will include Goth clothing, pearls, dressing loud, embracing chequers and lounge lingerie, as well as bling beauty, landscape nail art, and natural hair. The annual ‘Pinterest Predicts’ trend report isn’t a retrospective or a round-up of what was trending,...

Fashion Partner Content

AAFA flags extensive counterfeit concerns on social media in notorious markets submission

AAFA submitted comments to the Office of the United States Trade Representative recommending platforms and marketplaces – including Facebook and Instagram – for Notorious Market designations. The American Apparel & Footwear Association cited significant increases in the availability of counterfeit products via social media in its submission for...

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Fashion

ConnectAid seeks fashion’s involvement in its social media takeover for sustainability

ConnectAID, the International Solidarity Network, is the world’s first combined charitable giving platform and social impact network dedicated to the SDGs. Its first World Summit of Social Media Influencers for the Sustainable Development Goals (SDGs) happens this upcoming weekend. About a third of the planet’s population uses social media....

Fashion Partner Content

Apparel and Footwear Association supports new initiative to combat black market trade

The American Apparel & Footwear Association today joined the United to Safeguard America from Illegal Trade (USA-IT) campaign – a new public education initiative designed to provide local officials, law enforcement, and thought leaders with information and training programs to help tackle illegal trade and raise public awareness of the depth of...

Retail

Pinterest launches new shopping features

Pinterest has debut a new ‘Shopping List’ feature to make it easier for users to save the products they want to buy. According to Pinterest, users are more than seven times more likely to purchase products they’ve saved to their boards, and the new ‘Shopping List’ feature saves all product pins automatically into one place, making it easier for...

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Retail

Snapchat announces AR try-on and social shopping features

Snapchat has announced new augmented reality tools for its users to virtually try on outfits and accessories. Luxury brands like Prada and Farfetch are among the companies that have signed up to use the technology that detects and responds to body movements and facial dimensions. Farfetch is using 3D body mesh and has 40 built-in voice controls...

Fashion Partner Content

Dupe influencers’ spread counterfeits on social platforms – harming consumers and brands

Today, the American Apparel & Footwear Association released a new report on the role a small, but fast-growing group of social media influencers play in the spread of counterfeit products. The report provides a detailed account of the alarming behavior by “dupe influencers” who collectively generate millions of views, likes, and shares of...