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Burberry blends physical and digital with first social retail store in China
Burberry has opened the doors of what it describes as “luxury’s first social retail store” in Shenzhen, China. The store, opened on Friday, aims to “blend the physical and social worlds” - a concept the British luxury label has been progressively exploring. In early July, it launched a campaign juxtaposing a video of CGI digital avatars - one of...
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