Soorty news and archive

Denim innovations: How brands are cleaning up the industry

The denim industry, as a part of the wider textile industry, which is one of the most polluting industries in the world, has come a long way since Levi Strauss developed its first pair of blue jeans for gold miners in the San Francisco area in 1873. Note that the first Levi’s blue jeans were reserved for men. Women had to wait until the next...

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Business

Soorty launches organic cotton initiative

Pakistan’s largest vertically integrated denim company, Soorty has launched an organic cotton initiative in partnership with WWF Pakistan and the Department of Agriculture Extension, Balochistan, along with support and input from the Laudes Foundation. The Soorty Organic Cotton Initiative (SOCI) aims to create an “organic cotton revolution”...

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Business

Soorty’s bid for sustainable investments: “The business will follow”

Soorty, Pakistan’s largest vertically integrated denim company, continues to reinforce its commitment to sustainable fashion production. In comments for FashionUnited, the company explains that “The innovation and bid for sustainability is a long term investment which does not guarantee immediate business and revenue growth however it is a...

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Fairs

What the future of denim looks like according to industry experts

Amsterdam - The Kingpins trade fair is back in Amsterdam from 10 to 11 April, bringing together industry professionals and showcasing the latest trends and innovations to hit the world of denim. As a fashion staple, denim continues to transcend gender, age, and class, and remains one of the fashion industry’s most versatile, durable and sought...