Sport news and archive

From high street to halftime: Bad Bunny debuts custom Zara at Super Bowl 2026

Inditex has once again signaled that the United States is its most vital growth frontier. During Super Bowl LX on February 8, 2026, the group’s flagship brand, Zara, took center stage before an audience of millions, dressing halftime headliner Bad Bunny. The appearance marks a historic marketing milestone for the Spanish retailer, aligning it...

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Business

Sportswear: “Emerging markets" are driving the next growth phase

The global sportswear market is set to achieve its most significant growth in the coming years within emerging markets, particularly in the Asia-Pacific, Middle East and Africa regions. This states the “Global Sportswear Market to 2029” report by UK market research firm GlobalData. It analyses the development of the global sportswear market up...

Fashion

T.M. Lewin named as official formal wear partner for British and Irish Lions

British menswear brand T.M. Lewin has been announced as the formal wear partner for the British and Irish Lions 2021 tour. The heritage shirting and tailoring label will outfit all Lions squad players from head to toe, including apparel and accessories, for all formal functions for the Castle Lager Lions Series. For the first time, the primary...

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Fashion

Luke announces partnership with tennis player Dan Evans

British men’s clothing company, Luke has confirmed that it is partnering with tennis player Dan Evans as his official kit partner. As part of the deal, Luke will create match and training kit for the British tennis player, as well as releasing a technical sports collection in collaboration with Evans to celebrate the partnership. Evans, who is...

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Business|ANALYSIS

A question of speed: Why the sports industry is less affected by the crisis

In recent years, the sports and outdoor industry has repeatedly been accused of working in a way that is too traditional. In the current crisis situation, this is an advantage. Fewer collections than in fashion What has been interpreted as most backwards about the sports industry in recent years turns out to be an advantage in times of corona:...