SS26 news and archive

SS26: Best selling trends and talents to follow, according to three Parisian showrooms

During Paris Fashion Week Men’s, FashionUnited met with three commercial agents, Break.Fast, Likewise and Run, each hosting showrooms over the course of the event. Here is an overview of what is trending for the spring/summer 2026 season and which brands to look out for. Alina Zaporozcenko, founder of Break.Fast Break.Fast was founded in 2019,...

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Fashion

New stories and clear statements at Paris Fashion Week Men's

While the mood in Milan seemed subdued, designers in the French capital went all out, undeterred by the ongoing consumer slump. A notable trend was the convergence of streetwear and classic menswear. Dreamers One example is the collection by Emeric Tchatchoua, creative director of the streetwear brand 3.Paradis. The collection showcased casual...

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Fairs

Menswear trade show Shift: Smart dressing is common denominator

Where a few years ago there were warnings about the casualisation of menswear, now a picture of refinement has come to the fore. Tracksuits were at the height of popularity during the pandemic, but men now also want to present themselves in a slicker light. At the Dutch menswear trade show Shift, it brands were seemingly drawing closer together...

Fashion |IN PICTURES

PFW: Hermès imagines urban summer, KidSuper creates a fairytale and Ziggy Chen lightens with linen

Paris – Faced with the sweltering heat in Europe, French fashion house Hermès proposed a lightweight style for men spending summer in the city on Saturday; trousers were favoured over shorts, with clever designs to combat the heat. Trousers and a jacket made of finely braided leather strips, reminiscent of a summer chair, were a particular...

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Business

Barena Venezia ushers in new chapter, strengthens family business

Italian brand Barena Venezia appointed Davide Zara, son of founder Sandro Zara, to the management board, ushering in a new chapter for the family business. A possible highlight could be the opening of the brand’s first flagship store. Zara had already been working at the company as chief commercial officer (CCO) since the beginning of the year,...

Fashion

Julian Klausner revisits classics for Dries Van Noten; CamperLab debuts in Paris

Paris - On Thursday, during Paris Fashion Week, Belgian designer Julian Klausner presented his first menswear show for Dries Van Noten, a dazzling SS26 collection, boldly revisiting menswear classics. Meanwhile, Spanish brand CamperLab, the experimental offshoot of Spanish footwear brand Camper, made its debut at the Parisian event with a simple...

Fashion

Classic luxury and streetwear cross paths in Paris with Anderson, Mihara Yasuhiro and Chavarria

Paris - Dior is set to present its new artistic director, Jonathan Anderson, at Paris Fashion Week Men’s this Friday. Anderson, the designer who radically changed the century-old Spanish firm Loewe, now has the responsibility of doing the same with all of the French brand's collection lines. Since Christian Dior founded the powerful brand in...

Fashion |IN IMAGES

Bagpipes and lace: Egonlab celebrates Brittany at Paris Fashion Week

Luxury label Egonlab presented its spring/summer 2026 collection on Wednesday as part of the FHCM programme, the official Paris Fashion Week schedule. Thirty-four silhouettes charmingly evoked Brittany's rich sartorial history, reflecting extensive research into the region's archives. Needle lace and porcelain shirts 'Rooted in Breton heritage,...

Fashion

Egonlab pays homage to Breton craftsmanship at Paris Fashion Week

Paris – Exaggerated shirt points, jackets transforming into hoods, and lace headdresses: the creators of French brand Egonlab reinterpreted Breton artisanal heritage on Wednesday at their spring/summer 2026 menswear show during Paris Fashion Week. The design duo, Florentin Glémarec and Kévin Nompeix, presented a unisex show, with impeccably cut...

Fashion

Ibiza Swim Week strengthens international presence in second edition

Last Friday, Ibiza hosted the second edition of Ibiza Swim Week, an event that continues to carve out its place in the international swimwear fashion calendar. The initiative, which is steadily gaining momentum, is spearheaded by Nía Vásquez, founder of Ibiza-based premium bikini label Cocora Shop. This year, the number of participating brands...

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Fashion |Interview

Fewer compromises and more clarity: Buyers at German retailer Apropos share insights for SS26

The spring/summer 2026 season traditionally kicked off with Pitti Uomo. But while the Florentine menswear trade fair is dedicated to menswear, Apropos – The Concept Store focuses equally on womenswear and menswear from the very beginning of the season. For over 40 years, the concept store, with locations in Cologne, Düsseldorf, Hamburg, Berlin,...

Fashion |IN IMAGES

Saint Laurent takes men to the seventies; Louis Vuitton proposes eclecticism

Designer Anthony Vaccarello's seventies-inspired vision for Saint Laurent's menswear collection and the eclectic musical celebration from Louis Vuitton, under the ever-restless direction of Pharrell Williams, marked the first day of Paris Men's Fashion Week. ‘For summer 2026, Anthony Vaccarello evokes a moment suspended in time (...) where...