SS26 news and archive

Weekend Max Mara and Sebago launch capsule for SS2026

The new edition of the “A Weekend with Sebago” capsule collection for the spring/summer 2026 season offers a reinterpretation of the Docksides, Sebago's boat shoe. The collaboration between Weekend Max Mara and Sebago now reaches its third and final edition. This version, characterised by a white sole, is available in four different variations:...

Fashion

H&M strengthens sportswear offering with Barcelona launch of new running collection

Madrid – H&M presented its new collection for runners this Thursday, March 19, at what the Swedish fashion multinational described as an “unprecedented global event in Barcelona”. The menswear and womenswear collection strengthens the brand's position in the increasingly strategic sportswear segment. It further specialises the offering of its...

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Fashion

Poet core and print clash: 4 SS26 secondhand trends to source

The fashion industry is evolving amidst a sustainable transformation, driven by new consumer expectations, regulatory pressure and cost rationalisation. In this context, secondhand fashion is establishing itself as a structural driver rather than a peripheral trend. To remain competitive, it can no longer simply be a “responsible” option; it...

Fashion

Loewe unveils first campaign under new creative direction

Madrid – The new post-Jonathan Anderson Loewe continues to take shape with the presentation of the first campaign developed for the Spanish house by the American creative duo, Jack McCollough and Lazaro Hernandez. Appointed as the brand's new creative directors last March 2025, they are now unveiling the codes intended to evolve the brand during...

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Fashion

12 Key trends set to define 2026

In 2026, purchasing dynamics are evolving. The absolute reign of fleeting TikTok micro-trends and clearly defined style trends is over. Individual pieces, tactile materials, and bold prints are now driving sales. This shift is influenced by a customer who is equally interested in second-hand fashion, high street items, and luxury pieces. To...

Fashion

Eyewear trends: Most fashionable styles for SS26

The spring/summer 2026 shows confirmed the creative power of sunglasses and opticals. The accessory has once again become the perfect canvas for personal expression, bringing a wide range of influences. From futuristic shapes and 70s accents to high-tech styles and “look-at-me” models, here are the five most creative eyewear styles for the...

Fashion |IN PICTURES

International debutants set the pace at the 41st edition of Riga Fashion Week

The Latvian capital once again became a meeting point for Baltic and European fashion from October 20 to 24. The 41st edition of Riga Fashion Week was a season marked by debutants. Seventeen brands from Latvia, Estonia, Lithuania, Poland, Belgium and Uzbekistan presented their collections. Twelve of them appeared on the catwalk for the first...

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Fashion

Under new direction: SS26 sets new standards on social media

The true success of a designer's debut can often only be measured in the third season, once the first collection has arrived in boutiques. However, subtle signs can be detected beforehand, indicating whether a fashion house has captured the zeitgeist with its choice of a new creative director. Rarely has the anticipation been as high as it was...

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Fashion

Between upheaval and familiarity: 10 Key trends for SS26

The word “historic” was so prevalent this season that it almost felt like an unofficial headline hovering over the spring/summer 2026 collections. This was certainly justified, as a major reshuffle took place in the highest echelons of the fashion world. A total of 14 designers presented their debut collections as newly appointed creative...

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Fashion

Shanghai Fashion Week SS26: Nostalgia, tradition and play on archetypes

A sense of nostalgia hung over the Shanghai fashion shows for the past two weeks. Designers often sought inspiration in the past, from the glamorous 1920s to deep-rooted Chinese aesthetics. They did not shy away from embellishments, exploring archetypes and connections to ballet and running. Nostalgia in muted colours Floral motifs and muted...

Fashion |In Pictures

Spotted on the catwalk: SS26 trends according to Heuritech

Parisian AI fashion forecasting company Heuritech analyses millions of social media images to predict which styles, colours and fabrics will dominate the coming seasons. For spring/summer 2026, the agency identified ten notable trends. FashionUnited highlights a few of them with the help of catwalk looks. Purple as trend colour and Creamy Yellow...

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Fashion |ANALYSIS

Daring or reassuring: Brand strategies at Paris Fashion Week

“Historic” was a term widely used by industry professionals to describe this notable fashion week. A large number of brands had chosen this season to begin an important chapter in their history and unveil the very first collection from their new artistic director. While these debuts largely captured public attention, other key moments also made...