St John news and archive

St. John relaunches with social media-driven strategy and capsule collection

American luxury brand St. John, which was founded in 1962 and has become known for streamlined knitwear has relaunched with a social media-driven state of mind. The company’s full rebranding was led by its newly appointed creative director, Zoe Turner. According to an announcement from the brand, Turner will lead all creative endeavors at the...

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Zoe Turner named creative director of St. John

British designer Zoe Turner has been named creative director of Irvine, California-based brand St. John. In her new role Turner will oversee the brand's ready-to-wear collections, retail environments and media presence. The designer has a very impressive resume, having held stints at Christian Dior Couture, Alberta Ferretti, and Max Mara. She...