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Brands to increase digital advertising spend in 2021

The year 2020 will be regarded as a blip by many, but not by the media industry. Despite the grim realities of a global economy that will be the worst since the Great Depression, advertising weathered the storm relatively well and will end up at declining by “only” 5.8 percent on an underlying basis according to GroupM, WPP’s media buying...

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Fashion Featured

Top 10 challenges facing fashion in 2020

"Anxiety" and "worry". With those two words we could very well define the feelings with which the fashion world, and its top executives, face the year 2020. This situation is counterbalanced by the slight air of optimism with which some sectors, especially in the United States, were entering 2019. This is at least what the latest annual report...

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