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Business|CEO interview

Stylein returns to international wholesale: “We had to build our home market first”

Since its founding in New York in 2001, the Swedish label Stylein has evolved from a young idea into an internationally sought-after brand. Founder Elin Alemdar is responsible not only for the design but also for the strategic direction, collection creation and brand communication. Together with partner Ulrika Fohgelberg Nordén, who has shaped...

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Retail

Sweden's Stylein expands into the UK and Germany

Stylein is continuing its European expansion. Following its UK launch with luxury retailers such as Selfridges, Harrods and Liberty, the brand is now entering Germany, it announced on Monday. The initial launch will be in stores belonging to the Berlin-based luxury department store operator, KaDeWe Group, including KaDeWe in Berlin, Alsterhaus...

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Video

Video: Stylein FW21 collection

In this video, the Swedish fashion brand Stylein has presented its FW21 collection at Stockholm Fashion Week (SFW). Watch the video below. Do you want to see more FW21 clothing collections? Click here to view the FashionUnited Marketplace. Video: Stockholm via YouTube Photo credit: Stockholm Fashion Week

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