Supreme news and archive

The stock market's luxury indexes are soaring post pandemic

Luxury investors are showing confidence in the stock market again, with mergers and acquisitions back on fashion’s agenda. Covid-19 has without a doubt impacted the world’s stock exchanges, sending most of them in a frenzy in the early days, but after several months of difficulties, luxury indexes are setting new historical records. The month of...

BusinessFeatured

VF Corp posts increase in Q4 sales and earnings

For the fourth quarter, revenue at VF Corporation, increased 23 percent or 19 percent in constant dollars to 2.6 billion dollars. Excluding the impact of acquisitions, revenue increased 16 percent, or 12 percent in constant dollars driven by VF’s largest brands, e-commerce growth and an increase in the APAC region. “I could not be more pleased...

Retail

Supreme opens first store in Milan

Cult streetwear brand Supreme has opened its first store in Milan. The new store has opened in the city’s central Corso Garbialdi in the Brera district. The store officially opens to the public today, and a select group of editors and friends of the brand were allowed to preview it on Wednesday. The new space spans 1080-square-feet and occupies...

Fashion

VF Corp aims to eliminate single-use plastic packaging by 2025

VF Corp, whose portfolio includes brands Supreme, The North Face, Timberland, and Vans, has announced a goal to eliminate all single-use plastic packaging, including polybags, by 2025. The remaining non-plastic packaging used by the US business and its brands will be reduced, originate from sustainable sources, and be designed for reuse or...

BusinessFeatured

VF Corp reports 6 percent drop in Q3 revenues to 3 billion dollars

Third quarter revenue at VF Corporation decreased 6 percent or 8 percent in constant dollars to 3 billion dollars driven by store closures and lower consumer demand as a result of the Covid-19 outbreak and related government actions and regulations. VF said, gross margin decreased 250 basis points to 54.7 percent and on an adjusted basis, gross...

Business

VF Corporation completes its acquisition of Supreme

VF Corporation announced that it has completed its purchase of Supreme for a base purchase price of 2.1 billion dollars, subject to customary adjustments for cash, indebtedness, working capital and transaction expenses. Supreme has become a wholly-owned subsidiary of VF Corporation. The company expects its latest acquisition to modestly increase...

Fashion |OPINION Featured

The end of niche: How Supreme went from being cult to conglomerate

Supreme, the once local skate wear brand that operated largely under fashion’s radar, is no more. For aficionados who would queue hours for a t-shirt, jacket, board or even a sticker outside its New York store they no longer need to queue. Supreme is now fully owned by a conglomerate and destined for growth. Whoever says a two billion dollar...

Fashion |TIMELINE Featured

Supreme: From small-time skate brand to fashion heavyweight

On Monday, VF Corporation, the parent company of The North Face, Vans and Timberland, rocked the fashion industry with the news it is to acquire cult streetwear label Supreme in a 2.1 billion dollar deal. Each brand has obvious benefits to reap from the tie-up: VF Corp is tapping into one of the most hyped label’s on the planet that has been a...

BusinessFeatured

VF Corporation to acquire Supreme

VF Corporation, the parent company of The North Face, Vans, Timberland, Eastpak, Napapijri and Dickies, is adding another brand to its portfolio as it confirms that it is to acquire streetwear brand Supreme in a 2.1 billion dollar deal. The acquisition VF Corporation states follows a “long-standing relationship” with Supreme, which has had...

Fashion

Supreme collaborates with Pat Mcgrath on new lipstick

Supreme is teaming up with iconic British makeup artist Pat Mcgrath to launch a new lipstick as part of the streetwear brand's upcoming AW20 collection. This will be the first beauty collaboration Supreme has been a part of. The colour of the lipstick is bright red - or 'Supreme' shade - and has been created by the Pat McGrath Lab to formulate...

Fashion

Barbour’s Sell Out Collaboration with Supreme Returns

Barbour is giving those customers who missed out in April another chance to purchase the covetable Supreme collaboration when it launches through barbour.com on 30 July. This capsule collection focuses on a signature lightweight waxed cotton field jacketin three distinctive colours, a striking leopard print, bold orange and archive black. It was...

Fashion

Supreme collaborates with Barbour

Streetwear brand Supreme has confirmed on its social media that it is collaborating with British heritage brand Barbour for spring 2020. The collection, being sold online via Supreme, includes a lightweight waxed cotton field jacket inspired by Barbour’s Bedale, which was originally designed as an equestrian jacket, as the shorter length was...