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The 'Deep Fashion' era: when CO2 becomes a key asset for luxury and retail

In 2017, the Kering group announced its intention to reduce its emissions by 50 percent by 2025 through optimisation and offsetting. Nine years later, in 2026, the industry no longer aims to reduce its footprint; it is transforming carbon into a resource. This marks a paradigm shift, with fashion moving from the realm of textiles to that of...

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Culture|Interview

Ellen Haeser: 'Fashion needs to move from chasing trends to creating meaning'

After six and a half years in vocational education, Ellen Haeser is returning to the stage. During Masterly Milano 2026, the speaker and cultural strategist will present From Cradle to Grave – an ode to lifelong, inexhaustible sources of inspiration. This is an audiovisual work focusing on fashion and interiors. With over 45 years of experience...

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