Sustainable Fashion news and archive

Understanding ‘motional disconnect’ to build customer loyalty

As fashion trends become increasingly synonymous with planned obsolescence and lose their commercial impact, deciphering buyer psychology is a strategic imperative. A recent study by second-hand fashion platform Vestiaire Collective, in partnership with consultancy WRÅD, explores the universal feeling of ‘having nothing to wear.’ It highlights a...

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Culture|Interview

Ellen Haeser: 'Fashion needs to move from chasing trends to creating meaning'

After six and a half years in vocational education, Ellen Haeser is returning to the stage. During Masterly Milano 2026, the speaker and cultural strategist will present From Cradle to Grave – an ode to lifelong, inexhaustible sources of inspiration. This is an audiovisual work focusing on fashion and interiors. With over 45 years of experience...

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Fashion

Vegan fashion: Certifications, market data, and guides to decluttering

The vegan fashion market is a niche but increasingly important sector, driven by the demand for cruelty-free products. According to data from the American research company Market.Us, the global vegan fashion market is projected to reach approximately 1,281.2 billion dollars by 2034. This is up from 556.3 billion dollars in 2024. This growth...

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Business

Generation award: Kering sets its sights on the MENA region

Kering is strengthening its influence in the Middle East and North Africa regions. By launching the Kering Generation Award in the MENA region, the luxury group is establishing itself in the local economic landscape. Its objective is to provide startups in these territories with the means to “shape the future of fashion”. This announcement...

Fairs

CSR drives desirability in kidswear market: Playtime 2026 insights

The trajectories of Minimalisma, MarMar Copenhagen and Gray Label, three northern European brands exhibiting at Playtime in January 2026, confirm a fundamental trend. The international children's fashion trade show highlights that corporate social and environmental responsibility (CSR) is no longer a peripheral narrative. It is now a key factor...

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People

Fanny Moizant leaves Vestiaire Collective after 16 years — a new chapter for the pre-loved luxury pioneer

After 16 years at the helm of Vestiaire Collective, co-founder Fanny Moizant announced her departure from the company on LinkedIn on Monday, January 5. Moizant co-founded the business in 2009, and her exit marks the end of a major chapter in the history of circular fashion. “This was not a decision I made, nor one I expected, but I accept that...

Fashion

British brand Rapanui uses recycled cotton from own Remill T2T factory

Just in time for Black Friday and Cyber Monday, which now mark an entire week of discounts, British circular clothing brand Rapanui is offering a reminder that there is another way. Collections can be made from recovered cotton fibres, thus avoiding contributing to the growing mountain of textile waste. Eighty percent of all Black Friday...

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news/background|Interview

Changemakers in fashion (part 6): Dr. Natascha van der Velden on what progress looks like

There are countless sustainability initiatives, but who in the fashion industry is truly driving the transition, whether their efforts are visible to the public or not? We interview changemakers, consultants, sustainability experts and activists in fashion. What can we learn from their work? In episode 6: Dr. ir. Natascha van der Velden, an...

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Business

Cost of inaction grows for your brand every year, warns Kantar in its latest sustainability report

For years, sustainability has been the most repeated mantra in the fashion industry. Most of the time, however, this discourse has remained superficial. It has consisted of vague promises, green campaigns and commitments without clear metrics. Today, there is no longer any room for ambiguity. Sustainability has become a matter of business...

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Fashion

What 'thinking sustainably' means at Lagos Fashion Week

Lagos - Four days before the Éki kéré show at Lagos Fashion Week, sewing machines were still whirring in the workshop of this popular Nigerian brand. The studio is located in the heart of the cultural and economic capital of Africa's most populous country. On that day, brand founder Abasiekeme Ukanireh gathered models and seamstresses for the...

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Business

Investigation: EU's sustainable fashion score is 'finalised' but far from reliable

On paper, an agreement has been reached on the first tool for scoring fashion products on sustainability. The regulation comes from Brussels and is called the Product Environmental Footprint Category Rules (PEFCR), hereafter referred to as 'PEF', for apparel and footwear. However, the method and the way it was developed are a source of...

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Business

H&M and investors back Indian innovator AltMat

Indian material developer AltMat has completed a new funding round, the company announced on LinkedIn. The investors include major names such as H&M, investment funds Rainmatter by Zerodha and Turbostart, and the sustainable innovation platform Fashion for Good. AltMat started with the latter 14 years ago through a startup programme. AltMat...