Swarovski news and archive

Jeweller Swarovski to cut 400 jobs

At least 400 of a 2,200-strong workforce are set to leave Austrian crystal manufacturer Swarovski at the beginning of 2026, the Tyrol Chamber of Labour (AKT) announced on Thursday. According to the Austrian employee representative body, the number could rise to 500 “if the majority of the remaining workforce does not agree to a reduction in...

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Business|People

Swarovski names Alexis Nasard as CEO

Swarovski has named Alexis Nasard as the company’s first external chief executive, as it continues to transition from a family-managed to a family-owned business. The change in leadership will be effective from July 4 and marks the first time that a chief executive has been appointed from outside the Swarovski family in the luxury brand’s...

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Fashion

British Fashion Council launches BFC Changemakers Prize

The British Fashion Council is teaming up with Swarovski to launch the BFC Changemakers Prize to discover and celebrate “unsung stars who go above and beyond,” within the fashion industry. The 2021 award is open to anyone working in the fashion industry, initially in the UK, added the British Fashion Council. It will celebrate individuals who...

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Business

Swarovski reveals new brand identity and store redesign

The world’s largest crystal manufacturer, Swarovski, has revealed a new brand identity, which it states offers a “bold vision that celebrates crystal in all its forms” that includes the reimagining of the Swarovski Swan under the leadership of Giovanna Engelbert, the brand’s first-ever global creative director appointed last year. The revamped...

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Business

Swarovski owners squable over the company's future

Crystal-studded clouds reflected in a pond, an oversized crystal chandelier surrounded by mirrors: the headquarters of the Swarovski crystal empire are every bit as glitzy as you might expect -- but the sparkle can't distract from a bitter family feud over the company's future. Normally, 650,000 tourists flock to the site in the town of Wattens...

FashionPress Release

Swarovski and adidas join creative forces to add sparkle to iconic sneakers

Swarovski and adidas Originals have taken a playful approach to reimagining three classic footwear models drawn from the adidas brand’s rich archive. This joint creative project will see the classic adidas models Rivalry Low, Stan Smith, and Superstar 50, take on a sparkling character, thanks to embellishment with the finest Swarovski crystals....

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Retail

Swarovski opens first Crystal Studio in the UK

Swarovski has opened its Crystal Studio concept in London, marking the first in the UK, following successful openings in Milan, Paris, Tokyo, LA and Shanghai. The Crystal Studio concept aims to redefine retail in the jewellery space, offering consumers the opportunities to “style their own sparkle” through an elevated in-store experience that...

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Fashion

E.L.V. Denim launches conscious collection with Swarovski

Swarovski has collaborated with E.L.V. Denim on an exclusive capsule collection made from 100 percent upcycled denim and crystal, to further promote conscious design. Using their signature zero-waste jeans and jackets E.L.V. Denim founder, Anna Foster, has incorporated Swarovski upcycled crystals into seven unique pieces, all individually made...

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People

Swarovski appoints its first-ever company-wide creative director

The world’s largest crystal manufacturer, Swarovski, which is celebrating its 125th anniversary this year, has named Giovanna Battaglia Engelbert as its first-ever company-wide creative director. Engelbert, who has more than 20 years of experience as an international editor and fashion consultant global luxury brands, and has been in charge of...

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Video

Video: The 125th anniversary of Swarovski

Swarovski is synonymous with crystal, jewelry and luxury. This family company was founded in Wattens Austria in 1895. This year to celebrate its 125th anniversary, the company has launched special collections, campaigns and introduced new shade of blue for your glasses. The famous crystal and fashion, this long history, have been closely linked....

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Fashion

Swarovski glistens at London Fashion Week

Swarovski celebrated its 125th anniversary by featuring more than one million Swarovski crystals across eight designers during London Fashion Week as part of the brand’s ongoing ‘Crystal On The Catwalk’ initiative. Designers partnering with Swarovski and using the brand’s crystal in their autumn/winter 2020 collections included: Halpern, Richard...

Fashion

Swarovski launches sustainability accelerator in partnership with Study Hall

Swarovski has partnered up with nonprofit Study Hall, which organizes the annual summit on sustainable fashion, and the UN Office for Partnerships (UNOP) to launch One X One, a “part fellowship, part accelerator” initiative to foster three partnerships between emerging designers and innovators focusing on sustainable practices in materials,...