Sweaty Betty news and archive

Wolverine Worldwide surprises with strong second quarter growth

US footwear and apparel supplier Wolverine World Wide Inc. (Wolverine Worldwide) continued on a growth path in the second quarter of the 2025 financial year. On Wednesday, the group announced surprisingly strong increases in revenue and earnings. In the three months to 28 June, consolidated revenue amounted to 474.2 million dollars. This...

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Fashion

Sweaty Betty collaborates with Halle Berry

British fitness and lifestyle brand Sweaty Betty is launching its first major US product collaboration with actress Halle Berry and her wellness brand Re-Spin. The limited-edition, 22-piece Re-Spin edit includes a mix of technical and lifestyle clothing, such as workout leggings, tops and loungewear inspired by boxing and Japanese jiu-jitsu....

Retail

Sweaty Betty partners with ReBound to better serve international customers

Premium sportswear brand Sweaty Betty is partnering with global returns management platform ReBound to offer rapid returns to a new wave of international shoppers. Sweaty Betty reported triple-digit digital growth in 2020, with total revenues increasing by around 60 percent, despite many of its 62 worldwide boutiques facing lockdown closures. It...

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Business

Sweaty Betty seeks new investor

British activewear brand Sweaty Betty is reportedly seeking new investment following strong sales during lockdown. The upmarket brand, which already counts American private equity firm L Catterton as an investor, has called in bankers at Goldman Sachs to seek private equity interest in a deal that could value the company at about 250 million...

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Retail

Sweaty Betty closes UK stores for two weeks due to Covid-19

Sweaty Betty has announced it is closing its stores for the next two weeks due to the Covid-19 pandemic. The British activewear brand said it will be paying its store teams during the period⁣⁣ and that its online store will offer free delivery with no minimum spend. The company said in an Instagram post: “⁣⁣We understand that you will be...

People

Sweaty Betty names new CEO

British activewear brand Sweaty Betty has appointed Julia Straus as its new CEO. Straus joined the omni-channel brand in August 2018 as managing director, prior to which she was CEO of digital US beauty brand, Tula. She has also held senior leadership roles at digital fashion accessories business, Baublebar, and digital media company, Popsugar....

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Business

Sweaty Betty unveils new website to enhance shopping experience

British premium activewear and lifestyle brand Sweaty Betty has unveiled a new faster, more responsive website that aims to offer its “full brand experience” on multi-channel devices, as part of its 20th anniversary celebrations. Sweaty Betty developed the digital platform in partnership with e-commerce solutions provider Tryzens and it aims to...